Do you want to add trust badges to WooCommerce checkout? If you are looking for a simple tutorial, keep reading this article.
Building trust during the checkout process is crucial for any WooCommerce store aiming to improve its conversion rate and reduce cart abandonment.
Shoppers need reassurance that their payment information is secure before completing a purchase. Adding trust badges, such as SSL certificates, secure checkout badges, or verified payment methods, helps strengthen that confidence.
These visual signals act as third-party endorsements that communicate safety and credibility.
By integrating trust seals effectively into your checkout page, you can improve customer loyalty, prevent credit card fraud, and enhance the overall shopping experience.
Why You Should Add Trust Badges to WooCommerce Checkout
Adding trust badges to your WooCommerce checkout page is one of the simplest ways to build customer confidence and reduce cart abandonment.
When shoppers see familiar trust seals like SSL certificates, Secure Checkout badges, or accepted payment icons, they feel safer entering their payment information.
This added layer of credibility helps prevent credit card fraud and assures customers that your site uses Secure Sockets Layer protection.
Studies from the Baymard Institute show that visible trust signals can significantly improve conversion rates and customer loyalty. Whether it’s a Norton Shopping Guarantee, Google Reviews, or third-party endorsements like G2 Crowd, these visual cues validate your store’s reliability.
By adding trust badges through plugins or checkout template customization, you can create a smoother, more secure checkout process that enhances the overall shopping experience and boosts sales.
Types of Trust Badges You Should Know
Here are the main types of trust badges that can help improve your WooCommerce checkout page and customer confidence:
- SSL Certificate Badges – Indicate that your site uses Secure Sockets Layer encryption to protect customer payment information during transactions.
- Secure Checkout Badges – Reassure customers that their data is safe throughout the checkout process.
- Accepted Payment Badges – Display logos of trusted payment providers like Visa, Mastercard, or PayPal to increase credibility.
- Third-Party Endorsement Badges – Include seals like Norton Shopping Guarantee or McAfee Secure to confirm your site’s authenticity.
- Customer Review Badges – Highlight verified Google Reviews or G2 Crowd ratings to show genuine feedback.
- Free Shipping and Return Badges – Encourage purchases by promoting risk-free shopping and transparent policies.
- Social Proof Badges – Showcase media mentions or “Amazon Best Seller” tags to boost brand reputation.
How to Add Trust Badges to WooCommerce Checkout
If you don’t need to use any additional plugins on your website, follow this guide. The first step is to upload the badge image to your media library.
If you do not have an image, that’s fine too. You can leave this step.
Now, the code you need to use to display the trust badge on your WooCommerce checkout page is:
add_action( 'woocommerce_review_order_after_payment', 'ts_display_trust_seal_image_on_checkout_page' );
function ts_display_trust_seal_image_on_checkout_page() {
// Get the trust seal image URL.
$trust_seal_image_url = 'https://res.cloudinary.com/do2y26dyd/image/upload/v1696840366/Trust_Seal_pkd8kn.png';
// Display the trust seal image.
echo '<img src="' . $trust_seal_image_url . '" alt="Trust seal" />';
}Make sure you have replaced the URL with the image URL you just uploaded (if you have a dedicated badge file).
Now, check the checkout page from the front end, and you will see the trust badge there.
As you can see, the trust badge is visible in the checkout page. This will give the user more peace of mind when they process the credit card or PayPal payment.
Bonus: How Else to Boost the WooCommerce Conversion Rates
To further enhance conversion rates beyond trust badges, you can optimize several other areas of your WooCommerce store:
- Customize Checkout Experience – Use tools like Checkout Field Manager or Checkout Add-Ons to add custom fields and apply conditional logic for smoother checkout.
- Showcase Reviews – Display customer reviews using Customer Reviews for WooCommerce or add testimonials in the footer widget to increase buyer confidence.
- Improve Visual Appearance – Enhance product labeling, product attributes, and product images to make listings more appealing.
- Enable Guest Checkout – Reduce cart abandonment by letting users complete purchases without account creation.
- Create Urgency and Engagement – Use WPC Badge Management, WPC Countdown Timer, or WPC Smart Quick View to motivate faster decisions.
- Secure and Protect Orders – Integrate Package Protection, shipping insurance, and a verified payment processor for a safer checkout.
- Ensure Reliable Hosting – A trusted hosting company improves site speed, checkout reliability, and customer retention rate.
Frequently Asked Questions
Now, let’s take a look at some of the frequently asked questions regarding this topic.
Trust badges are visual icons or Trust Seals displayed on your WooCommerce checkout page that show customers your store is secure. They often include SSL certificates, verified payment methods, or third-party endorsements like Norton Shopping Guarantee to build credibility and reduce cart abandonment.
Trust badges assure shoppers that their payment information is safe. When customers see secure checkout badges or recognized payment providers, they’re more likely to complete purchases, improving conversion rate and customer loyalty.
Place trust badges near payment methods, below the order summary, or next to the checkout form fields. You can also add them in the footer widget to display site seals and accepted payment logos consistently.
No. SSL certificates encrypt sensitive data like credit card details, while trust seals are visible indicators that reassure customers of that security. Both work together to provide a safe checkout experience and protect against credit card fraud.
Yes. You can use plugins like WPC Badge Management or Checkout Manager to display trust badges, Trust Seals, or accepted payment icons. These plugins simplify customization without editing code and enhance the visual appearance of your checkout template.
Yes. Customers who feel confident in your site’s security and payment processor are more likely to return. Combining trust badges with positive customer reviews and verified social media icons helps build long-term trust and retention.
Use SSL certificates, a reputable hosting company, and a verified payment processor. You can also enable Package Protection and shipping insurance to improve user trust, reduce disputes, and create a more reliable shopping experience.
Conclusion
Adding trust badges to your WooCommerce checkout page is one of the easiest ways to enhance customer confidence and reduce cart abandonment.
By displaying Trust Seals, SSL certificates, and secure checkout badges from verified payment providers, you create a shopping environment that feels reliable and transparent.
Combining these elements with customer reviews, social media icons, and site seals further strengthens credibility.
In short, trust badges don’t just improve the checkout experience; they reinforce customer loyalty, safeguard payment information, and help your WooCommerce store stand out as a trustworthy brand.
What else would you do to reduce cart abandonment?