Using discount codes and coupons smartly is essential to attracting new customers and generating more leads in your store. However, managing a large number of coupons and setting up unique rules for each product can be tricky. This is why, in this post, we’ll have a look at the best WooCommerce coupon plugins.

Before we jump to the tools, let’s first look at why you should consider using dedicated plugins to manage your coupons.

Why Use Coupon Code Plugins in WooCommerce?

Setting up coupons can be quite a hassle, especially if you have many products and discount codes in your store. If that’s your case, you probably know that creating different coupons and applying different rules to each can take up much of your time. And this can be quite an endearing process during holiday seasons or Black Friday deals.

However, these are things that every online store should do to be competitive, so you can’t ignore them. Using discount codes and creating deals are essential to improve your conversion rates. But if you don’t set up your coupon rules properly, you might lose out on your profits. That’s why setting up the right discount rules and excluding certain products from your coupons is important.

And that’s where WooCommerce coupon plugins come into play. While you can manage and set up your WooCommerce coupons using the default options, with a dedicated plugin, you can easily generate as many unique coupons as you want and set rules for your products in bulk or individually.

These plugins also come with a wide number of features ranging from applying coupons automatically to setting up coupon categorization and customizing them. You can also set coupon restrictions for specific products or categories, create quantity-based discount coupons, and much more. All these features are designed to fit a wide variety of needs when it comes to setting up offer discounts and deals.

Now that we better understand their benefits, let’s see our list of the best WooCommerce coupon plugins.

Best WooCommerce Coupon Plugins for 2024

The best coupon plugins for WooCommerce are:

1. Smart Coupons for WooCommerce (Free and Premium)
2. Advanced Coupons WooCommerce (Free and Premium)
3. ELEX WooCommerce Dynamic Pricing and Discounts Plugin (Free and Premium)
4. WooCommerce Extended Coupons Features (Free and Premium)
5. WP Coupons and Deals (Free and Premium)
6. Smart Coupons (Premium)
7. Ninja Popups (Premium)

Let’s see what each of these tools has to offer.

1) Smart Coupons for WooCommerce

Smart Coupons for WooCommerce is a freemium plugin that adds exciting customization options and features to coupons. This includes the option to create all types of coupons, including giveaway coupons, checkout options-based coupons, product quantity-based coupons, and more. Additionally, you can add coupon restrictions individually for your products and categories.

The coupon categorization and customization options make editing and changing your coupons easy. This way, you can ensure that your coupons better adapt to your business’s changes. You can set up coupon categories, URLs, duplicated coupons, restrictions, and much more.

In addition, you can enjoy smart features such as coupon auto-applying and payment/shipping method-based coupons. The Pro version of the plugin includes features such as history-based, signup, card abandonment, location-based, and other types of coupons.

Key features

• Smart features for categorizing, setting up, and customization of coupons
• Easily apply coupons using auto apply and plugin compatibility with My Account pages
• Options to set up various types of coupons such as checkout-based, giveaway, quantity-based, and more

Pricing

Smart Coupons for WooCommerce is a freemium plugin. The free version comes with basic features while the Pro plans include more functionalities and start at 29 USD per year.

2) Advanced Coupons WooCommerce

Advanced Coupons is one of the best WooCommerce coupon plugins available. This freemium plugin provides great features for setting up smart coupon options, including Buy-One-Get-One deals, coupon URLs, cart condition options, and more.

You can also easily organize your WooCommerce coupons using dedicated coupon categories and even enable coupon restrictions based on user roles. This tool also shows available coupons in the quick order preview box. This means that on the backend, you can also view the coupons applied to your products directly from the Quick order preview screen without having to open each order.

Advanced Coupons also allows you to dissuade coupon misuse by setting various coupon rules options. Finally, you can set up intuitive cart conditions so you don’t lose out on any possible profit from your sales.

Key features:

• Dedicated BOGO (Buy One Get One) deals-based Coupon options
• Easy coupon creation, categorization, and customization options
• Smart cart conditions, URL coupons, coupon categories, and role-based WooCommerce coupons

Pricing:

There are two options to use Advanced Coupons. There’s a free version with basic features and different Pro plans that start at 59 USD per year.

3) ELEX WooCommerce Dynamic Pricing and Discounts Plugin

ELEX WooCommerce Dynamic Pricing and Discounts Plugin helps you to easily apply discounts at the product, combination, category, and cart levels.

With the ELEX WooCommerce Dynamic Pricing and Discounts Plugin, you can easily implement complex pricing strategies to boost sales, reward loyal customers, and clear out inventory while maintaining complete control over how discounts are applied in your store.

One outstanding feature that sets this plugin apart from other WooCommerce Dynamic Pricing plugins is the special control it gives store owners to set a maximum discount limit for every rule. It’s easy to use and packed with features that cater to your business’s diverse needs.

Features

• Offer percentage or flat discounts, fixed price discounts, or coupon discounts based on the quantity, weight, or price of the products.
• Apply discounts to WooCommerce product categories, tags, or combinations of WooCommerce products.
• Create enticing BOGO offers and similar promotions to attract more customers and increase sales.
• Create discount rules and associate them with dynamically generated discount coupons.
• Showcase Offers Table as well as all the discounts associated with a product on its product page.

Pricing

ELEX WooCommerce Dynamic Pricing and Discounts is available as a freemium plugin. The free version includes essential features, while the premium version, offering enhanced functionality, is priced at $99 per year for a single site.

4) WooCommerce Extended Coupons Features

WooCommerce Extended Coupons Features is another of the best coupon plugins for WooCommerce you should try. This tool extends your coupon functionalities by adding features that help you take your coupons to the next level. You can set up automatic discount rules and add more features to the WooCommerce Edit Coupon panels that will help you run your business.

This tool comes with functionalities like auto coupons and URL-based coupons, so customers can have their coupons applied automatically depending on the product or URL they’re coming from. Additionally, the plugin adds functionalities to restrict your coupon usage based on multiple variables. This includes restrictions based on shipping, payment methods, a combination of products, user roles, and more.

The Pro version comes with even more advanced features. For example, you can add free products to the cart based on coupon roles or set up auto coupon apply priorities for when multiple coupons are enabled. You can also set up coupons for conditions such as first purchase only or based on shipping zone.

Key features

• Additional functionality for WooCommerce coupons that includes auto-apply, coupon URLs, and coupon rules
• Enable restrictions based on roles, shipping, payment methods, and more
• Easy to use and designed to supplement coupon options provided by default in WooCommerce

Pricing

WooCommerce Extended Coupon Features is a freemium plugin. The free version includes basic features while the Pro version comes with more functionalities and costs 29 USD + VAT per year.

5) WP Coupons and Deals

WP Coupons and Deals is an extremely lightweight and user-friendly plugin that helps you easily set up your WooCommerce coupons. This freemium tool allows you to create offers, deals, and even affiliate sales easily.

This tool allows you to set up three unique types of coupons: coupons, deals, and images. You can also set individual restrictions and display coupons on your sidebar and other widget areas.

WP Coupons and Deals also come with dedicated options for sharing coupons. You can enable social sharing buttons for all your coupons to let users share them and increase their reach. Another exciting feature is the possibility of enabling a voting system for individual coupons.

Finally, all the coupon deals, images, and shortcodes are lightweight and mobile-friendly. This ensures that your custom coupons don’t affect your website speed and work smoothly on all platforms.

Key features

• 3 unique coupon designs for lucrative deals, offers, and affiliate sponsors
• Easy to use settings with coupon categorization and a live preview
• Dedicated social sharing features as well as a voting system for specific coupons

Pricing

WP Coupons and Deals is a freemium plugin. You can try the free version or purchase one of the Pro plans, which start at $29.99 USD per year.

6) Smart Coupons

Smart Coupons is another of the best WooCommerce coupon plugins you should try. This all-in-one premium tool comes with plenty of features to boost your sales and manage your coupons easily.

You can use multiple coupon types, including store credit and gift certificates, and even offer coupons that provide free shipping to your customers. You can also enable volume-based, gift, giveaway, and shareable URL coupons.

There are also several options to customize your coupons with an easy-to-use interface. Enjoy advanced coupon restrictions that let you limit coupons based on minimum spend, location, expiry time, product attributes, and even emails. On top of that, you can set up custom coupon messages and designs, from click coupons to custom coupon-applied messages. But that’s not all. You can also set up coupon emails that you can share with your customers via email directly.

All of these options are compatible with other WooCommerce plugins, so your coupons will be easily applied when you use plugins such as WooCommerce Recurring Payments, WooCommerce Subscriptions, and more.

Key features

• Flexible coupon options and advanced coupon restrictions designed to boost your sales
• Amazing customization and personalization for coupon designs and styles
• Smart features such as new user/first order coupons, email coupons, custom coupon messages, and more

Pricing

Smart Coupons is a premium plugin that will set you back 99 USD annually.

7) Ninja Popups

Ninja Popups is another unique plugin that you can use to set up and share coupons with your customers easily. This tool is designed to help you convert visitors using attractive pop-ups. You can provide coupons and discounts to new and existing customers as well as visitors who are leaving your site using coupons.

Additionally, Ninja Popups provides the option to integrate coupon popups with other plugins like MailChimp, GetResponse, JetPack, and other marketing tools for more lead generation. Setup coupon popups for newsletter subscriptions, landing pages, social media sharing buttons, and more. This tool comes with a dedicated live builder to create and customize unique pop-up designs for your coupons. Integrate your store coupons with your marketing campaigns and watch your sales boost.

Ninja Popups also has dedicated statistics to track your leads and conversions easily. Enable unique coupon popups for each page and set up different coupons to better suit your needs. The plugin is also fully responsive and compatible with WPML compatibility and tons of social media integration options.

Key features

• Dedicated plugin to create and enable popups to share coupons
• Coupon popups for email subscriptions, newsletters, social media locker content, and much more
• Fully compatible with other plugins such as Jetpack, MailChimp, GetResponse, ActiveCampaign, and others

Pricing

Ninja Popups is a premium plugin that starts at 24 USD for the regular license.

Conclusion

Setting up and managing coupons can be time-consuming, especially if you have many products and during Black Friday and the holiday season. The good news is that there are dedicated tools to help you set up and manage coupons in your store.

In this guide, we’ve reviewed some of the best WooCommerce coupon plugins. Before deciding which of these tools is most appropriate for you, consider a few things.

For example, you can start with the free version of ELEX WooCommerce Dynamic Pricing and Discounts Plugin, Smart Coupons for WooCommerce, Advanced Coupons WooCommerce,  or WP Coupons and Deals and then upgrade to one of the premium plans if you want more advanced features. Alternatively, if you like the idea of offering coupons via pop-ups, Ninja Popus is your best choice. Finally, if you want a solid plugin with plenty of features and budget isn’t an issue, Smart Coupons is a great choice.

If you’re looking for a different way to set up your coupons, we recommend you check out our guide on how to set up coupons programmatically.

For more tutorials to make the most of coupons in your store, have a look at the following articles:

• How to Exclude WooCommerce Products from Coupons
• How to Edit Coupon Code Fields
• Apply WooCommerce coupons automatically

Have you tried any of these plugins? Which one is your favorite? Do you know of anything else that we should include? Let us know in the comments below.