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Best WooCommerce Coupon Plugins for 2022 (Free and Paid)

Using discount codes and coupons smartly is an essential part of attracting new customers and generating more leads in your store. However, managing a large number of coupons and setting up unique rules for each product can be tricky. This is why in this post we’ll have a look at the best WooCommerce coupon plugins.

Before we jump to the tools, let’s first have a look at why you should consider using dedicated plugins to manage your coupons.

Why Use Coupon Code Plugins in WooCommerce?

Setting up coupons can be quite a hassle, especially if you have a large number of products and discount codes in your store. If that’s your case, you probably know that creating different coupons and applying different rules to each of them can take up a lot of your time. And this can be quite an endearing process during holiday seasons or Black Friday deals.

However, these are things that every online store should do to be competitive, so you can’t ignore them. Using discount codes and creating deals are essential to improve your conversion rates. But if you don’t set up your coupon rules properly, you might end up losing out on your profits. That’s why setting up the right discount rules and excluding certain products from your coupons is important.

And that’s where WooCommerce coupon plugins come into play. While you can manage and set up your WooCommerce coupons using the default options, with a dedicated plugin you can easily generate as many unique coupons as you want and set rules for your products in bulk or individually.

These plugins also come with a wide number of features ranging from applying coupons automatically to setting up coupon categorization and customizing them. You can also set coupon restrictions for specific products or categories, create quantity-based discount coupons, and much more. All these features are designed to fit a wide variety of needs when it comes to setting up offer discounts and deals.

Now that we better understand their benefits, let’s see our list of the best WooCommerce coupon plugins.

Best WooCommerce Coupon Plugins for 2022

The best coupon plugins for WooCommerce are:

  1. Smart Coupons for WooCommerce (Free and Premium)
  2. Advanced Coupons WooCommerce (Free and Premium)
  3. WooCommerce Extended Coupons Features (Free and Premium)
  4. WP Coupons and Deals (Free and Premium)
  5. Smart Coupons (Premium)
  6. Ninja Popups (Premium)

Let’s see what each of these tools has to offer.

1) Smart Coupons for WooCommerce

woocommerce coupon plugins - Smart coupons

Smart Coupons for WooCommerce is a freemium plugin that adds interesting customization options and features to coupons. This includes the option to create all types of coupons including giveaway coupons, checkout options-based coupons, product quantity-based coupons, and more. Additionally, you can add coupon restrictions individually for your products and categories.

The coupon categorization and customization options make editing and changing your coupons an easy task. This way, you can ensure that your coupons better adapt to the changes in your business. Set up coupon categories, URLs, duplicated coupons, restrictions, and much more.

On top of that, you can also enjoy smart features such as auto apply of coupons, payment/shipping method-based coupons and the Pro version of the plugin includes features such as history-based, signup, card abandonment, location-based, and other types of coupons.

Key features

  • Smart features for categorizing, setting up, and customization of coupons
  • Easily apply coupons using auto apply and plugin compatibility with My Account pages
  • Options to set up various types of coupons such as checkout-based, giveaway, quantity-based, and more


Smart Coupons for WooCommerce is a freemium plugin. The free version comes with basic features while the Pro plans include more functionalities and start at 29 USD per year.

2) Advanced Coupons WooCommerce

advanced coupons

Advanced Coupons is one of the best WooCommerce coupon plugins available in the market. This freemium plugin provides you with great features to set up smart coupon options, including Buy-One-Get-One deals, coupon URLs, cart conditions options, and much more.

You can also easily organize your WooCommerce coupons using dedicated coupon categories and even enable restrictions for coupons based on user roles. This tool also shows available coupons on the quick order preview box. This means that on the backend, you can also view the applied coupons to your products directly from the Quick order preview screen without having to open each order.

Advanced Coupons also allows you to dissuade coupon misuse by setting various coupon rules options. Finally, you can set up intuitive cart conditions so that you don’t lose out on any possible profit from your sales.

Key features:

  • Dedicated BOGO (Buy One Get One) deals-based Coupon options
  • Easy coupon creation, categorization, and customization options
  • Smart cart conditions, URL coupons, coupon categories, and role-based WooCommerce coupons


There are two options to use Advanced Coupons. There’s a free version with basic features and different Pro plans that start at 59 USD per year.

3) WooCommerce Extended Coupons Features

WooCommerce Extended Coupons Features is another of the best coupon plugins for WooCommerce you should try. This tool extends your coupon functionalities by adding features that help you take your coupons to the next level. You can set up automatic discount rules and add more features to the WooCommerce Edit Coupon panels that will help you run your business.

This tool comes with functionalities like auto coupons and URL-based coupons, so customers can have their coupons applied automatically depending on the product or URL they’re coming from. Additionally, the plugin adds functionalities to restrict your coupon usage based on multiple variables. This includes restrictions based on shipping, payment methods, a combination of products, user roles, and more.

The Pro version comes with even more advanced features. For example, you can add free products to the cart based on coupons roles or set up auto coupon apply priorities for when there are multiple coupons enabled. You can also set up coupons for conditions such as first purchase-only or based on shipping zone.

Key features

  • Additional functionality for WooCommerce coupons that includes auto-apply, coupon URLs, and coupon rules
  • Enable restrictions based on roles, shipping, payment methods, and more
  • Easy to use designed to supplement coupon options provided by default in WooCommerce


WooCommerce Extended Coupon Features is a freemium plugin. The free version includes basic features while the Pro version comes with more functionalities and costs 29 USD + VAT per year.

4) WP Coupons and Deals

woocommerce coupon plugins - WP coupons and deals

WP Coupons and Deals is an extremely lightweight and user-friendly plugin designed to help you easily set up your WooCommerce coupons. With this freemium tool, you can create offers, deals, and even affiliate sales with ease.

This tool allows you to set up three unique types of coupons: coupons, deals, and images. You can also set individual restrictions, display coupons on your sidebar and other widget areas.

WP Coupons and Deals also comes with dedicated options to share coupons. You can enable social sharing buttons for all your coupons to let users share them and have more reach. Another interesting feature is the possibility to enable a voting system for individual coupons.

Finally, all the coupon deals, images, and shortcodes are lightweight and mobile-friendly. This ensures that your custom coupons don’t affect your website speed and work smoothly on all platforms.

Key features

  • 3 unique coupon designs for lucrative deals, offers, and affiliate sponsors
  • Easy to use settings with coupon categorization and a live preview
  • Dedicated social sharing features as well as a voting system for specific coupons


WP Coupons and Deals is a freemium plugin. You can try the free version or go for one of the Pro plans that start at 29.99 USD per year.

5) Smart Coupons

woocommerce coupon plugins - smart coupons pro

Smart Coupons is another of the best WooCommerce coupon plugins you should try. This all-in-one premium tool comes with plenty of features to boost your sales and handle your coupons with ease.

You can use multiple coupon types including store credit, gift certificates, and even offer coupons that provide free shipping to your customers. You can also enable volume-based, gift, giveaways, and even shareable URL coupons.

There are also several options to customize your coupons with an easy-to-use interface. Enjoy advanced coupon restrictions that let you limit coupons based on minimum spend, location, expiry time, product attributes, and even emails. On top of that, you can set up custom coupon messages and designs, from click coupons to custom coupon-applied messages. But that’s not all. You can also set up coupon emails that you can share with your customers via email directly.

All of these options are compatible with other WooCommerce plugins, so your coupons will be easily applied when you use plugins such as WooCommerce Recurring Payments, WooCommerce Subscriptions, and more.

Key features

  • Flexible coupon options and advanced coupon restrictions designed to boost your sales
  • Amazing customization and personalization for coupon designs and styles
  • Smart features such as new user/first order coupons, email coupons, custom coupon messages, and more


Smart Coupons is a premium plugin that will set you back 99 USD per year.

6) Ninja Popups

ninja popups

Ninja Popups is another unique plugin that you can use to easily set up and share coupons with your customers. This tool is designed to help you convert visitors using attractive pop-ups. You can provide coupons and discounts to new and existing customers as well as visitors that are leaving your site using coupons.

Additionally, Ninja Popups provides you with the option to integrate coupon popups with other plugins like MailChimp, GetResponse, JetPack, and other marketing tools for more lead generation. Setu p coupon popups for newsletter subscriptions, landing pages, social media sharing buttons, and a lot more. This tool comes with a dedicated live builder to create and customize unique pop-up designs for your coupons. Integrate your store coupons with your marketing campaigns and watch your sales boost.

Ninja Popups also has dedicated statistics so you can easily track your leads and conversions. Enable unique coupon popups for each page and set up different coupons to better suit your needs. The plugin is also fully responsive and is compatible with WPML compatibility along with tons of options for social media integration.

Key features

  • Dedicated plugin to create and enable popups to share coupons
  • Coupon popups for email subscriptions, newsletters, social media locker content, and much more
  • Fully compatible with other plugins such as Jetpack, MailChimp, GetResponse, ActiveCampaign, and others


Ninja Popups is a premium plugin that starts at 24 USD for the regular license.


All in all, setting up and managing coupons can be time-consuming, especially if you have many products and during Black Friday and the holiday season. The good news is that there are dedicated tools to help you set up and manage coupons in your store.

In this guide, we’ve had a look at some of the best WooCommerce coupon plugins that you can use. To decide which of these tools is the most appropriate for you, you should consider a few things. For example, you can start with the free version of Smart Coupons for WooCommerce, Advanced Coupons WooCommerce,  or WP Coupons and Deals and then upgrade to one of the premium plans if you want more advanced features. Alternatively, if you like the idea of offering coupons via pop-ups, Ninja Popus is your best choice. Finally, if you want a solid plugin with plenty of features and budget isn’t an issue, Smart Coupons is a great choice.

If you’re looking for a different way to set up your coupons, we recommend you check out our guide on how to set up coupons programmatically.

For more tutorials to make the most of coupons in your store, have a look at the following articles:

Have you tried any of these plugins? Which one is your favorite? Do you know of any other that we should include? Let us know in the comments below.


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