Best WooCommerce Email Plugins for 2020 (Free and Paid)

eCommerce stores send many transactional emails to their customers. However, most of them don’t make the most of this great way of communication. If you’re looking to stand out from your competitors, check out our list of the best WooCommerce email plugins.

Why use email plugins for WooCommerce?

If you’re running an online store, chances are that emails are the main means of communication with your customers. That’s why you should optimize them and make the most of all your email tools.

There are different ways to capture your visitors’ emails but that’s just the first step. Then, you have to provide them with value and make the most of those messages.

Most websites send pretty standard and boring emails. So, if you create professional-looking emails and target your users according to their interests and behaviors, you can stand out from your competitors.

In this post, we will review some of the best email add-ons for WooCommerce that will help you make an impression on your customers and increase your sales.

The Best WooCommerce Email Plugins

Even though there are many tools out there, the best email plugins for WooCommerce are:

  1. Metorik (Premium)
  2. Preview E-mails for WooCommerce (Free and Premium)
  3. Email Log (Free)
  4. Kardence WooCommerce Email Designer (Free)
  5. WooCommerce PDF Invoices and Packing Slips (Free)
  6. Email Customizer for WooCommerce with Drag and Drop Email Builder (Premium)
  7. Email Verification for WooCommerce (Free and Premium)
  8. SIP Advanced Email Rules for WooCommerce (Premium)
  9. WooMail Email Customizer (Premium)
  10. MC4WP: MailChimp for WordPress (Free and Premium)
  11. WooCommerce Email Customizer (Premium)

Let’s have a look at what each of these WooCommerce email tools has to offer.

1. Metorik

If you want to take your online store to the next level, Metorik is the plugin for you. It’s an email automation tool built for WooCommerce that allows you to have full control over your emails. You can customize every element of the email and also create and schedule different automated emails. With Metorik, you can also segment your users according to different parameters, as well as add certain logic to determine when to send those emails. For example, you can send an email to your customers a month before their subscription expires and customize it depending on the country they’re from, the money they’ve spent, the number of orders in the last 3 months, and so on.

Additionally, Metorik is an excellent analytics tool that allows you to create reports to have a complete overview of your business. You will be able to see the revenue, orders, subscriptions, and products in one place. This way, you can keep an eye on your main metrics and make data-driven decisions.

What makes Metorik so powerful is its ability to create automated emails based on customers’ behaviors. So, you can target very specific audiences and increase your conversion rates.

All in all, Metorik is a very powerful email and analytics that will allow you to create email automation and increase engagement.

Price

Metorik is a premium tool that starts at 20 USD per month. If you’re not sure if it’s the right plugin for you, you can try the demo for free for 30 days.

2. Preview Emails for WooCommerce

WooCommerce is the top eCommerce platform to sell products through your WordPress site. It comes with lots of powerful features and allows you to provide great customer experience with many template emails. However, it has a pretty big drawback when it comes to emails: you can’t preview the changes you make to the template emails. And that’s when Preview Emails comes into play.

Preview Emails is an excellent tool that allows you to preview the email templates. Using this add-on is extremely easy. Simply choose the template email you want to preview, select an order to populate the information from, the email ID you want to send it to, and you will see a live preview.

Additionally, Preview Emails has responsive design and works with any type of device.

Price

The best part is that Preview Emails for WooCommerce is a freemium tool. It offers a free version and 3 premium plans with advanced features that start at 24 USD per year.

3. Email Log

Email Log is one of the best email plugins for WooCommerce. It allows you to log and view all the emails you have sent from your dashboard both in text and HTML format. This can be very useful when troubleshooting and debugging problems related to your emails or to store emails you have sent for auditing purposes.

You can also re-send emails from logs, add more fields to the log page, forward emails sent from WordPress, and export logs (with a premium add-on). Additionally, there are two search boxes where you can look for logs filtering by date or by term.

Email Log is an excellent WooCommerce tool to easily test if all your emails are working smoothly without using SMTP or custom codes.

Price

Email Log is a free plugin that you can download from the WordPress repository. If you want additional features, there are several add-ons that you can purchase for 19 USD.

4. Kardence WooCommerce Email Designer

Kadence WooCommerce Email Designer Plugin

Kardence Email Designer is one of the best plugins to customize your WooCommerce emails. It allows you to modify the style and design of the default transactional email templates to give them the look and feel of your brand.

Making use of the native WordPress customizer, Kardence lets you customize the text, titles, background, and design of every email template in WooCommerce without writing a single line of code. Additionally, it comes with a live preview where you can have a look at your designs in real-time.

Kardence also allows you to export and import your designs and includes built-in templates that you can use.

Price

Kardence Email Designer for WooCommerce is free.

5. WooCommerce PDF Invoices and Packing Slips

More than 400,000 active installations and a rating of 5-star out of 5 make WooCommerce PDF Invoices and Packing Slips is one of the best email plugins for eCommerce stores. This tool makes invoicing easy. It automatically adds a PDF invoice to all the confirmation emails you send to your customers when they complete an order. It comes with a basic email template that you can customize and it also allows you to create your templates from scratch.

Another interesting feature is the possibility to download or print invoices and packing slips from the admin dashboard. Additionally, it’s available in nearly 20 languages.

Price

WooCommerce PDF Invoices and Packing Slips is free and you can download it from the WordPress repository. If you want more advanced functionalities, you can purchase several premium extensions.

6. Email Customizer for WooCommerce with Drag and Drop Email Builder

Email Customizer is a top WooCommerce tool to personalize your emails. Its email builder comes with drag-and-drop functionality that makes it very easy to create or modify emails. You can customize the logo, header, body, footer, add tables, columns, and many other elements in a few clicks. Additionally, it supports shortcodes, allows you to display dynamic data, and comes with live preview and test features.

With Email Customizer, you can create professional-looking emails for your WooCommerce store and stand out from the crowd. You can also include blocks to offer coupons as well as export and import your designs.

If you’re looking for a WooCommerce email plugin with plenty of customization features, Email Customizer is a great choice.

Price

This is a premium add-on that’s available in Code Canyon for 49 USD. It also has a live demo that you can test here.

7. Email Verification for WooCommerce

Email Verification for WooCommerce plugin

Instead of trying to improve the emails, Email Verification for WooCommerce focuses on improving the quality of your subscribers’ list. This tool helps you add email verification requiring new users to validate their emails.

You can request both existing and new users to verify their emails as well as skip email verification for certain user roles. Additionally, you can customize frontend messages and automatically delete unverified users from the database once a week.

All in all, Email Verification is an excellent tool to keep your list of registered users clean and spam-free.

Price

This plugin has a free version with basic features and a premium one that starts from 16 USD.

8. SIP Advanced Email Rules for WooCommerce

Most eCommerce stores rely on email to let their customers know about their orders, payments, and special deals. SIP Advanced Email Rules is one of the best email plugins for WooCommerce and allows you to create follow-up emails and target users based on different criteria. By creating certain rules and logic, you can automate communication with your shoppers.

This is a very powerful tool to create segments and send targeted emails to your customers. For example, you can send a discount to users who bought a specific product, send cross-selling campaigns to customers from a certain country that purchased a specific product, and so on. The possibilities are countless!

Price

This is a premium plugin and starts at 29 USD per year.

9. WooMail Email Customizer

WooMail is a top email customizer for WooCommerce that allows you to redesign your email templates without any coding. It comes with more than 10 predesigned templates and a drag-and-drop builder to easily create your emails. Additionally, WooMail Email Customizer has a preview mode, supports unlimited shortcodes, and lets you send test emails.

One of the most powerful features of WooMail is the possibility to offer product recommendations in the emails you send to your customers. This way, you can offer cross-sells and increase the revenue per order. According to WooMail, their users see a 12% increase in sales thanks to this feature so it’s worth giving it a try.

All in all, if you want an email plugin built with WooCommerce stores in mind, WooMail is an excellent choice for you.

Price

WooMail Email Customizer is a premium tool that’s available in Code Canyon for 39 USD.

10. MC4WP: MailChimp for WordPress

MC4WP by Ibericode isn’t the official MailChimp plugin for WordPress, it’s even better! This tool helps you grow your Mailchimp lists and make the most of your subscribers. And with more than 1 million active installations, it’s one of the top email plugins for WooCommerce.

With MC4WP you can either create custom opt-in forms or integrate it with any other forms on your site. So if you use the default WordPress or WooCommerce forms, Contact Form 7, Gravity Forms, Ninja Forms 3, or any other popular form tool, you can connect it with WC4WP and grow your subscriber list.

Apart from outstanding features, MC4WP MailChimp for WordPress is very easy to use, mobile-optimized and has great customer support.

Price

This tool has a free version that you can download from the WordPress repository and 3 premium plans that start at 59 USD per year.

11. WooCommerce Email Customizer

Developed by WooCommerce, Email Customizer is one of the best email plugins for eCommerce sites. It allows you to easily customize the look and feel of all the emails you send to your customers. So instead of sending basic and boring emails to your shoppers, you can modify them and add a bit of flavor.

This tool is very easy to use and comes with a built-in Customizer where you can simply drag-and-drop elements, change the emails’ headers, colors, body, footer, add custom links, and social media links.

Even though WooCommerce Email Customizer doesn’t have as many customization options as other plugins in the market, it’s very easy to use and has the main features you need to customize your emails. However, if you want more advanced design features, Metorik or Email Customizer may be better options.

Price

WooCommerce Email Customizer is a premium tool that’s available for 79 USD per year.

Conclusion

All in all, using some of the best email plugins for WooCommerce will help you improve your email communication with your customers. So which ones should you use? Most of these tools improve different elements of your emails so we recommend you combine a few of them depending on your business needs.

Most plugins on this list are free or have a free version so you can start with those and upgrade if you want more advanced features. Even if you’re in a budget, there are some great plugins that you can try without spending a dime.

What other email tools for WooCommerce should we include in the list? Let us know in the comment section below!