Divi Theme Review for WordPress

Currently, you can find thousands of WordPress themes online. There are both free ones available in the WordPress themes repository and premium ones from different companies and developers. Even though at first sight having many options is a good thing, when you’re looking for a theme that’s optimized for speed, security, and comes with all the features you want, so many options can become overwhelming. So to make your life easier, we’ve done a complete review of the Divi theme for WordPress.

This theme developed by Elegant Themes is one of the best out there and in this post, we’ll discuss why we recommend it, what its main features are, how much it costs, and much more!

Elegant Themes

elegant themesElegant Themes is one of the most popular WordPress theme shops in the world. They have been in the business for more than 11 years and they always deliver the best stuff in the market. As of February 2020, they have products like:

  • Divi WordPress Theme
  • Extra Magazine Theme
  • Divi Builder Plugin
  • Bloom Email Optin Plugin
  • Monarch Social Sharing Plugin

And all of them are loved by the community, used by millions of professional bloggers, and business websites.

Divi Theme for WordPress: Full Review

divi theme

When we think about a multipurpose WordPress theme with all the features we need, Divi would be at the top of our list. You may be wondering what’s inside Divi and why it is so special. In this review, we’ll find out why Divi Theme for WordPress is one of the best out there!

Divi Page Builder

There are many page builder plugins for WordPress such as Elementor, Beaver Builder, and WP Bakery Page Builder (Visual Composer). Even though these are great tools, the good news is that you don’t need any of them when using Divi Theme because it comes with its page builder called Divi Builder.

Using Divi Builder is very simple.

divi builder

When you want to edit an element, simply click on it and you’ll have the option to edit it. All changes will be reflected in the frontend almost instantly without having to code anything.

divi edited

Additionally, the Divi builder is optimized for speed so you don’t have to worry about it slowing down your website.

Unlimited Domains Usage

Once you get the Divi theme, you would be able to use it on unlimited websites which is very useful if you have several sites or if you develop WordPress websites for clients. This means that you don’t need to spend a single penny for additional licenses.

Once you install Divi on your domain, verify the theme with the license key, which you’ll find on your Elegant Themes account. Then, activate the theme. You will receive every update right on your WordPress updates page.

Multipurpose WordPress Theme

Some WordPress themes are built for only one specific use such as the one-page themes developed exclusively for those one-page websites. This means that you can’t use them anywhere else. However, Divi is a multipurpose theme that you can use on many different websites and industries such as:

  • Fashion
  • WooCommerce Shop
  • SAAS
  • Business
  • Technology
  • Food
  • Personal Blog

Divi is a very flexible theme and will seamlessly and subtly integrate with your environment.

SEO Friendly

When you start a blog, your primary goal is to generate relevant traffic from search engines and increase your sales to make money online. You can achieve this by properly optimizing your website for search engines.

WordPress SEO plugins like Yoast SEO, Rank Math and The SEO Framework help you improve your content for on-page SEO with tips to optimize the content, internal linking suggestions, and more. However, if you choose a WordPress theme that is SEO friendly, it’ll help you enhance your content and you’ll be able to rank higher on search engines.

Divi theme has got that covered as it comes with integrated Schema markup codes by using the Google Structured data testing tool. These Schema markups help search engines understand the content better and rank them accordingly. Hence, Divi for WordPress is optimized for search engines.

NOTE: If you want to improve your SEO, you can check out our detailed guide on search engine optimization for WordPress! We have listed nine popular ways for you to improve your ranking.

Secure Code

Every day, thousands of WordPress blogs get hacked. Most of the time, the website gets hacked because of its messy and insecure code. Elegant Theme’s developers are aware of it so they only release stable and secure versions of the Divi theme.

To keep your website secure, all you need to do is make sure to update the theme to the latest version. You can also have a look at our article on WordPress security to improve your website’s security.

Speed Optimized

Do you have a slow website? Whether you’re running a personal blog or an online shop, you should make sure that your site is optimized for speed. There are several WordPress caching plugins like WP Rocket, WP Super Cache, WP Fastest Cache, W3 Total Cache that help you improve your site’s speed.

Your WordPress theme plays a big part in your website’s speed and performance so you should use a fast theme. The good news is that Divi comes with lightweight code, which helps you speed up your website.

For this Divi Theme review, we’ve conducted a speed test on a demo installation. The results are below:
divi speed test

As you can see, a website that’s nearly 2.7 MB in size was fully loaded in just 2.2 seconds. Considering that the demo isn’t optimized with a caching plugin, an image optimization plugin, nor anything like that, that’s a pretty good score. You could use a caching plugin like WP Rocket, an image compression plugin like ShortPixel, and some other speed optimization tricks, and make that score even better.

If you want your website or store to rank high on search engines, optimizing it for speed is essential. Google said that they consider website speed as a ranking factor so if you and your competitor have similar content and domain authority but their website loads faster than yours, they’ll rank higher.

This means that if you achieve better speed, you’ll be able to outrank them without even updating the old contents.

Faster page load will also increase the conversion rates of WooCommerce websites and this will help you boost your sales and overall revenue.

WooCommerce Optimized

WordPress + WooCommerce = ♥

WooCommerce is one of the finest solutions for bringing an online shop to your WordPress installation. There are millions of shop owners who integrate WooCommerce for easily managing their store, orders and collecting revenue.

Additionally, there are many themes developed exclusively for WooCommerce shops. As a multipurpose WordPress theme, Divi is also optimized for WooCommerce so it allows you to efficiently run an online shop.

Do you have an online store? Check out our post on How to integrate WooCommerce with Stripe, one of the best payment gateways out there.

850+ Layout Packs

Building a website from scratch takes a lot of time. However, that’s not a problem for the Divi theme as it comes with 850+ pre-built templates.

divi pre-made templates

These templates are specifically developed for different website categories such as:

  • Art & Design
  • Business
  • Education
  • Online Store
  • Services
  • Simple
  • Technology
  • And many more

So for example, if your website is in the technology category, you can check that archive and find the best design for it as shown below.

technology templates

And if you want to take a closer look, a live demo is always there for you!

live demo

Once you install the theme on your WordPress website, you’ll be able to install any demo you like and configure it from the theme panel. As simple as that!

Translation Ready

There are plugins such as Weglot and Polylang for translating your blog to multiple languages. If your theme supports it, you could quickly get international clients. Divi theme is multilingual and it comes in 32 different languages.

Regular Updates

Updates are very important when it comes to themes as they provide you with new features and more security. When a newer version of WordPress gets released, the Elegant Themes team update the theme accordingly and make sure that there are no issues with the CMS and other plugins. They also regularly fix security bugs and other issues.


At the time of writing this Divi theme review, there are two pricing options:

divi pricing

  • Yearly Access: 89 USD/ year
  • Lifetime Access: 249 USD one-time payment

This way, you can choose the right plan for you according to your needs. If you are a newbie blogger, the yearly plan is probably better for you while if you are a web development agency, you might want to sign up for the lifetime access plan and avoid yearly fees.

In both plans, you get priority support, website packs, regular updates, and unlimited domain usage.

However, if Divi is too expensive for you and you’re looking for something cheaper or free, you can have a look at our list of the best free themes for WooCommerce.

Money-Back Guarantee

Being a very reputable company, Elegant Themes offers a 30-day money-back guarantee. This means that if after purchasing Divi or any of their products you think it’s not the right fit for you, you can always get a full refund.

Support and Updates

With the Divi theme, you will get help and updates according to your active plan. If you choose the Yearly plan, you’ll get priority support and updates for one year. Once your license expires, you need to renew it. On the other hand, the Lifetime access plan comes with lifetime updates and support as its name suggests.

It’s important to note that the support team is active 24*7 so you can expect fast responses.

Get Divi

Now that you’ve read the review, are you ready to get the Divi theme for WordPress? You can purchase it from the official website by clicking on the following link: Get Divi!

Divi Theme Review: Conclusion

Divi is one of the big names in the WordPress theme world and for good reason. It comes with plenty of great features and receives frequent updates. It’s certainly not the cheapest theme out there but quality comes at a price and in this case, it’s worth every penny.

All in all, the Divi theme is an excellent choice for those looking for a quality theme with a beautiful design, many customization options, lots of functionalities, and frequent updates. If you’re looking for a free theme, check out our list of the best WooCommerce free themes for 2020.

If you want to make the most of Divi, we recommend you check out our guides:

Have you tried the Divi theme? What do you think about it? Please let us know your thoughts and feel free to share this post with your friends if you enjoyed the read.


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