Instagram Catalog Not Working? How to Fix it

Do you use Instagram Shopping and are having issues? Is your Instagram Catalog not working? You’ve come to the right place. In this tutorial, you will learn how to solve the most common problems to have your Catalog up and running in no time.

Instagram Shopping and product tagging are necessary tools in online marketing that help leverage your social media presence and boost your sales. Even though they’re relatively easy to set up, many things can prevent them from working properly, so it can be quite complex to solve some issues.

Have you had issues and now your Instagram Catalog is not working? Don’t worry. In this guide, we’ll show you different solutions to the most common problems and provide you with helpful tips to get approved for Instagram Shopping.

Sell products via Instagram

Instagram Cataloging is the process of adding your shop and products directly to your Instagram page. This way, you can market your products on Instagram and sell them to your consumers directly. This obviously includes adding a shop to your Instagram page as well as adding product tagging to your posts.

We have already seen how to connect WooCommerce to your Instagram store and set up your Catalog, but there seems to be significant confusion and issues that cause the Instagram Catalog to stop working. As the shop depends on your Facebook and Instagram pages, it can create a significant number of problems.

In this guide, we’ll show you different ways to fix different issues when Instagram Catalog is not working for your store.

Making sure that your Instagram Catalog is good to go

Let’s go through a short checklist of things you need to make sure are in place for your Instagram Catalog to work smoothly:

  • You have finished setting up your Facebook page and added all the required details
  • Your Facebook Catalog has been set up on your page. This includes connecting it to your WooCommerce store and its products
  • Your Instagram account has been set as a Business account and is connected to your Facebook page
  • The catalog has been connected to your Instagram Shop
  • You are approved for Instagram Shopping

Usually, the last point is where people might encounter some problems. Before you can tag your products on Instagram, Facebook and Instagram have to review your Shop and Page and approve it.

This process can take from a few days to a few weeks depending on your page, the type of product you’re going to sell, and so on. If Facebook considers that your Page and Shop aren’t well set up or miss crucial information, they might not approve your business until you fix the issues.

Let’s have a look at some of the pointers you should note to get approved as soon as possible.

Setting up your Catalog and Getting Approved for Instagram Shopping

First, let’s make sure that your Facebook page was created and set up to match your shop. To check your page, go to Facebook Business Manager and click on the Commerce section on the left tab.

instagram catalogue not working - commerce manager

In the Commerce manager, you can see specific details about your Facebook page and your store as well as the catalog. Always make sure that both the Shop and the Catalog are set up correctly. Also, ensure that you have all the necessary items displayed for your Instagram shop.

instagram catalogue not working - commerce manager shops and catalogue

While you can add items manually or in bulk using a CSV file or a Google spreadsheet, you can also import your WooCommerce products as your Shop items using the Pixel service.

instagram catalogue not working - catalogue items

If you’re not familiar with the above process, we recommend you have a look at our guide on how to set up the Instagram Catalog.

But that’s just the first step. After that, you may face different issues. One of the most common ones is that your catalog isn’t connected to your Instagram shop. This can happen due to multiple reasons. For a clear understanding of the whole process, we recommend you go through this guide and ensure that you have completed all the steps.

Instagram Catalog not working? How to fix it

Now, we’ll go through some specific checks to make sure that your Instagram catalog is well set up. These steps will help you ensure that your Instagram/Facebook Shop gets published and your account gets approved for Instagram shopping.

1) Set up your Catalog and connect it to your WooCommerce website

First, you need to make sure that you’ve set up your Shop catalog properly on your Facebook business page. This includes adding all the items to your catalog or migrating all your products directly from your store.

To check your catalogs, go to your Facebook Commerce Manager and open the Commerce Manager. The overview page usually shows you whether your Shop is properly set up or not and what you need to set up your Catalog. Once your Catalog is fully set up and you’ve added all the items, you should see the option to Publish your Shop.

instagram catalogue not working - overview

This is important for Instagram shopping, but to publish your shop, Facebook has to review it. As mentioned before, this process can take anywhere from a few days to a few weeks.

Whether your shop gets published or not depends on your shop details and how you’ve set up both your shop and products. That’s why we highly recommend you pay close attention to how you’ve configured and customized your shop to fix any issues that may cause your Instagram Catalog not to work.

2) Set Facebook Page Template to Shopping

If you haven’t customized your Facebook page much, you may not have realized that it is set to a Business Template instead of a Shopping page template. How well your shop is customized matters to Facebook when reviewing your page and it may be one of the reasons why your Instagram Catalog isn’t working.

To avoid being rejected by Facebook, make sure that your Facebook page template is set to Shopping. On your Facebook page, go to Settings and then to Templates and tabs on the left sidebar.

Here, you should see the current template selected for your page. Click Edit and set it to Shopping.

Then, click Apply Template to apply it to your shop.

3) Customize your Facebook Page and Add a Shop button

Another reason why your Instagram Catalog may not be working is that your Shop page isn’t correctly customized and doesn’t have a Shop button.

If it doesn’t, you can add one by clicking on the Add a Button option. You can choose among several options such as View Shop, Book Now, Get Quote, and more.

instagram catalogue not working - page view shop button

This simple addition can help you provide a better customer experience and boost your sales.

4) Business Manager and Page Info are set up with the right information

You should double-check that you’ve entered the right information for both your Page info and your Business Manager details.

To check your Page details, click the Edit Page Info section on your Page and make sure that all the information is correct.

instagram catalogue not working - edit page info

Moreover, you should also check all the Business Manager details from the Facebook Business Manager. Select your page and go to Settings.

Here you can check both your Business and Billing settings to make sure that all your business information, payment methods, and payment details have been set correctly.

instagram catalogue not working - business and billing

Additionally, you should make sure that the right Instagram account is integrated with your Facebook shop. To do so, click on the Settings icon under your Commerce Manager and go to Instagram Connection. Here you can integrate your Instagram account (if you haven’t done so already) or select a different one.

instagram catalogue not working - connect instagram

5) Your business is located in one of Facebook and Instagram’s Supported markets

Another important thing to consider if your Instagram Catalog is not working is that the option to tag products and sell items on Instagram is only available in certain countries and locations. That’s why you should double-check that your business is in one of these regions. Otherwise, your Shop may not be approved for Instagram Shopping.

instagram catalogue not working - business regions

To learn more about this, check out this page.

6) All your Shop items should be approvable by Instagram

Instagram has its own strict policies regarding Shop items and the products your shop can sell. We recommend you read Facebook’s Commerce policies to make sure that your business and its operations are supported by Instagram.

Additionally, ensure that all your products are approved for your Shop. Keep in mind that your Shop won’t get approved if your items have pending issues to resolve.

7) Business category of Instagram and Facebook should match

A common issue that may cause your Instagram Catalog to stop working is that your Instagram profile’s category doesn’t match your Facebook shop’s category. This is a small detail that usually creates a lot of headaches for users.

Instagram account

To check your category on Instagram, go to Edit Profile > Professional account.

Then press Change and select the appropriate category for your shop. For businesses and Shops, you should set it to Shopping and Retail.

Facebook account

To change your Facebook Page category, open your page and click Edit Page. Check the Categories section and choose the same category you selected on Instagram.

8) Why can’t I tag products on Instagram?

Another common issue occurs when you can’t tag your products on Instagram. If this happens to you, there are a couple of things you should consider:

  • Make sure that you have an Instagram Business account and that you have added it to Facebook Business Manager
  • Check that your business is located in a supported market as mentioned in point 5
  • Ensure that you meet Instagram’s Eligibility Standards to use promotional tools
  • Check if you have full access to tag products. Some accounts may have restricted access to some accounts and that will prevent you from tagging products
  • Go to Settings > Shopping Partner Permissions and make sure that Allow Product Tagging is enabled
  • If you’re trying to tag a new product, keep in mind that Instagram needs to review it first. This process usually takes a couple of hours

If you were able to tag products on Instagram and now suddenly you can’t, make sure you haven’t switched your account from Business to Creator. If that’s the case, you won’t be able to tag products. To fix this, simply switch back your account to Business.

9) This product does not use the domain you selected for Instagram Shopping

This is another common and annoying issue that causes Instagram Catalog not to work.


Instagram Catalog not working

The good news is that it’s quite easy to fix. First, in your Instagram account, go to Settings > Business > Shopping > Products and check that all your products are there. If everything is correct, go to Settings > Business > Shopping > Website, and under Current website, set up the website you’ve selected for Instagram Shopping. After that, verify it if you haven’t done so already.

Then update your catalog from the Other Websites in Catalog section and you should be able to tag your products again.

Bonus: No Products Souces Found issue

Another problem that may prevent your Instagram Catalog from working is the “No Products Sources Found” issue. If you face this on your Instagram Shop, you have to double-check that your Business account has the right catalog and it’s integrated with the correct Instagram account. Additionally, you should make sure that the right users have full access to your catalog.

To fix the “No Products Sources Found” issue, open your page’s Business Manager settings, go to Data Sources on the left tab and click Catalogs.

You will see the list of all your available catalogs. If you click them, you will see the people and business partners connected to that catalog. You can also check which sources the catalog is connected to (i.e. your Shopify or WooCommerce stores), user roles, and access.

To minimize product source issues, make sure that your accounts have full access to your catalog.


All in all, selling through Instagram can help you leverage your social media followers and boost your sales. Setting up your Shop isn’t hard but different issues may cause your Instagram Catalog not to work properly.

In this guide, we’ve shown you the most important points that you should consider to be approved for Instagram shopping. However, keep in mind that there might be situations that we haven’t contemplated here. In such cases, to fix issues with your Shop items we recommend you recreate your Shop catalog.

Alternatively, you can reach out to the Facebook support team for help. Facebook handles the Commerce review, so it’s always helpful to get their direct advice. The Instagram Catalog may stop working for many reasons, so always get help from Facebook or Instagram if you can.

Finally, we highly recommend you check out our previous guide on how to set up an Instagram shop to make sure you get started on the right foot.

Are there any specific issues that you are having trouble with? Are there any other tips or solutions we should add to this guide? Let us know in the comments section below.

If you want to learn more about how to market your Instagram content, you can check out our tutorial to integrate Instagram with WordPress. Additionally, if you want to add a feed to your site, you can check out the Instagram Feed Gallery plugin.