Google Site Kit WordPress Plugin – The Complete Guide

Google has gone a long way in ensuring that your experience on the internet is as comfortable and smooth as possible. And this is from both a consumer and a provider perspective. While Google search engine provides users with the best way to search for whatever content they’re looking for, additional Google services have made life easier for site owners and content creators alike. Whether this is in the form of convenient advertisement services using Adsense or in the way of detailed site analytics with Google analytics. Google has set up a wide array of flexible tools to help you improve your site and gain more viewers.

And thus, Google has come one step further, even more, to help you improve your WordPress website even more with its new Google Site Kit WordPress plugin. This plugin combines all the Google tools onto a single, convenient platform that allows you to combine all these tools seamlessly. Easily access every tool directly from your WordPress. No coding required! Google has taken another step in streamlining the use of all its services on WordPress with this fantastic plugin.

All the Google tools in one place:

Google site kit WordPress - Site kit home

What Google Site Kit essentially provides you with is a singular, easy to manage plugin platform that gives you full control over all the Google services that you can use to improve your store. The full list of the supported Google services includes:

  • Search Console
  • Adsense
  • Analytics
  • PageSpeed insights
  • Tag manager

With these collections of tools, you can easily guarantee the best performance for your website in terms of marketing, page speed, monetization, and SEO scores. But what’s genuinely the charm of this amazing plugin is that all of it is one, well-meshed location under your WordPress dashboard. No more hassle with managing various tools and snippets! Ensure that improving your site isn’t a cumbersome task in itself using this amazing tool.

Let’s have a look at some of its features and see how Google Site Kit plugin can help you fully realize your website’s potential!

A look at the insides of the Google Site Kit WordPress Plugin!

Google site kit WordPress - Site kit preview

After you successfully install the plugin and open Google Site Kit WordPress UI on your Dashboard, you’re greeted by a screen message asking you to set up. No trouble here; just click on Start Setup, and with only a few clicks here and there, you’ll be ready to go. You will be required to login to your Google account and provide the necessary permissions to the plugin. This requires Admin-level access, so ensure that you have admin-level permissions before you proceed.

Once you’re done signing in, you’ll be required to go through the required terms and conditions for using this tool. After you’re ready, you can give the site kit its required permissions.

With this, you should be ready to go. And it is now time to open your website to the full extent of Google’s site management services.

Google Site Kit WordPress - dashboard ui

Site kit’s Dashboard UI offers easy access to various Google tools and provides you with your site overviews. This includes details regarding site traffic, top content, and much more. Next, you’re going to have to add in various Google services to the site kit dashboard. Doing so is quite easy, head over to Settings under Site kit’s panel and click on Connect More services.

Choose the required services you want to add, and after a few clicks, you should be ready to go.

Let’s take a look at each Service and see how they mesh with each other, shall we?

Search Console:

Google Site Kit WordPress - Search console

Google’s Search Console offers an open view of how search-friendly your site is. This service provides you with an easy way to learn more about how Google shows your pages in search results. Learn how different meta content appears to viewers and many other dedicated search engine details designed to help you improve your website’s SEO. Essentially, with this service, you can analyze how you can improve your content so that it shows up better at the search results you’re aiming for.

Under Search Console, you can easily view a wide range of detailed information regarding Search results. This includes Total clicks, Total impressions, Average CTR, and more. All this information is visualized quite well using simple but effective graphing. You can also view the top queries for your site for a better idea about its current status in terms of search result ranking and how to improve it even further.

Google Analytics:


Google Analytics is one of the prime services used to collect live information regarding your website. This includes viewership counts, traffic, how users navigate, measure your website’s marketing and content performance, and much more. And Google Site Kit provides all the information from analytics in a much more easy to consume format. This includes providing you details regarding audience overviews, sessions and views, bounce rates, and much. Learn how your site acquires views from various sources and focus on how to improve upon it on multiple fronts.

Google Analytics offers a large set of dedicated data regarding your website views, and with collected information from other Google services, you can take the right steps in improving your store’s traffic even better.

You can even learn analytics data from individual pages on your site with just a simple click too!

Google Adsense:

Adsense allows you to access information regarding the monetization of your website and how much you get paid from ads. But that’s just the gist of it; there’s so much more than you can learn from using Adsense.

Process everything: From estimated earnings to how well your ads are performing and how various ads are paying out. Compare and manage page views to clicks and CPC as well as page revenue per mille. You can even keep track of your current AdSense balance and take the right steps to ensure that your ads perform even better.

Pagespeed insights:

Pagespeed Insights is a useful tool that serves you with the analysis of your website’s performance in terms of how fast your pages load alongside detailed page speed performance benchmarks. Analyze page performance on both mobile and desktop; Both easy to understand and comprehensive data can be extracted from this useful service. Everything from Page speed scores to page load distributions.

Pagespeed insights combine this data into a digestible format that makes it easier to understand what steps you can take to make your viewer’s browsing experience better and smoother.

Tag Manager:

Google’s Tag Manager lets you set up and manage little snippets of codes called Tags and combine information from various data sources. By itself, the tag manager can be quite difficult to use, especially if you’re not used to detailed site management tools. Tags can be quite cumbersome to set up and manage. Especially if you have tons of them on your website, which can be quite necessary at the time. But that doesn’t have to be that way necessarily.

Google tag manager reduces a lot of hassle in managing your tags and code snippets. And the charming thing about Google Site Kit is that you’re combining Tag manager with other analytics tools already present. Using a singular dashboard, you can manage both the means of collecting information using your tags and what information you can receive using said tags. Just the combination of these various open-source services just changes the game for site developers.

Why use Google Site Kit WordPress Plugin?

Google sit kit WordPress - why use

Well, we just described Google’s web services that you can use for your WordPress sites and how they can be a game-changer for your website. Well, the great thing about Google Site Kit is that it allows you to collect and process all this data, all in one place. Moreover, this is at zero costs: Google Site Kit is completely free!.  However, what Google Site Kit provides is an integration between your WordPress installation and its free services. A mutual relation, one of the likes that have never been achieved before. You can use these web services at an unprecedented level using Google Site Kit. Analyze individual pages and posts Done. Manage granular permissions for multiple Google products? Easy! All this collection of stats in one place and without zero coding required.

Certainly, one of the best charms of Google Site Kit is that it is completely WordPress Beginner friendly. No need to mess around with your WordPress HTML files or add in snippets of codes here and there. Everything from the Search Console to your Tag manager can be enabled and customized by using your Dashboard.

So who can use this plugin? Well, like we just explained, everyone! Google has taken extra steps to ensure that its web services can be freely used by any WordPress user. And you should rightly so! Missing out on the site and web info management services of an Internet giant like Google would be quite a costly mistake. Especially since using it requires no extra expenses. Use professional tier solutions to improving your website directly using Google Site Kit!

Google Site Kit WordPress: Final thoughts

It certainly is something to celebrate when Google goes this far to provide an easy way to access its open services in WordPress. This free plugin certainly eases up a lot of burden for a lot of users in multiple ways. Whether you’re just contemplating using Google’s site management services or are already familiar with them, Google Site Kit is a must-have plugin. And if you haven’t thought about it, it’s not a bad point to start considering how well built the experience of using this plugin is. Additionally, if you want to learn more about this plugin or have any issues regarding its setup, you can consult its documentation here. You can even comment on your issues with this tool, and we’ll do our best to help you out.

And this certainly isn’t the end of it all; there are other services that Google could certainly integrate onto this Site Kit. Hopefully, we can expect even more service integrations on WordPress from various sources, including Facebook, YouTube, and other tech giants soon.

Let us know what you think about this marvelous addon. And if you have any experience using it, we’d love to hear from you. This plugin could certainly be lacking some features that you’d love to see, and it would be great for you to tell us about it. Moreover, let us know whether you’d like to see a detailed blog on setting up each service. After all, contributing to your WordPress experience is something that we here at QuadLayers strive for.

Are you looking for ways to improve your site? Check out our post about the best WooCommerce plugins for 2020.