How to integrate WooCommerce with Mailchimp

Mailchimp is one of the most powerful marketing tools out there so it’s no surprise that it’s one of the most crucial plugins for WooCommerce. Its ability to generate new marketing opportunities through emails is extremely valuable for online businesses who want to grow. Additionally, its functionalities to track sales, create automated offers, follow up emails, and send custom generated product recommendations are great tools that add enormous value to e-Commerce sites. But before you get all the benefits of this amazing plugin, you need to integrate and synchronize it with your site. That’s why in this guide, we’ll have a look at how to integrate WooCommerce with MailChimp step by step.

However, before we jump into the process, let’s better understand why connecting your MailChimp account with your WooCommerce store is a good idea and what advantages it brings.

What is MailChimp?

mailchimp woocommerce - intro

MailChimp is the most popular email marketing tool on the market. Both big and small businesses around the world use it to automate their email marketing campaigns, keep track of metrics such as open rate and clicks, improve lead generation and sales, customer targeting, and social advertisement.

Mailchimp is a very complete tool that simplifies the process of targeting offers to your customers in conjunction with your mailing lists, helping you automate many processes involved in running marketing campaigns and social advertisements. The sheer amount of features it provides makes it the quintessential plugin needed for an e-Commerce website.

Integrate WooCommerce with MailChimp: Advantages

Apart from its powerful features, if you’re running an e-commerce store, the perfect compatibility between MailChimp and WooCommerce makes it an excellent choice for any online business. So why not open new avenues for marketing and growing your business by connecting WooCommerce and your customer data along with MailChimp’s marketing features.

Some of the strongest features the WooCommerce MailChimp integration provides are:

  • Better marketing and automation tools to improve customer relationships
  • Create customized emails and promotions based on users activity
  • Use gathered customer data to send post-purchase emails, product recommendations, and even email abandoned shopping carts
  • Sync email lists and customer data as well as tracking/categorizing customers based on purchase history and frequency
  • Build landing pages and pop-up forms for your website for better lead generation
  • Add dedicated coupon codes for email ads and promo content blocks
  • It’s completely free and very easy to set up and use

So, now that we’ve highlighted why this plugin is an absolute must for your business needs let’s have a look at how you can install it on your WooCommerce store and integrate it with your MailChimp account.

How to set up the WooCommerce MailChimp plugin

1) The first thing you need to do to start with the installation is to download the plugin package from the WooCommerce website. Simply click Download Now on the far right. You’ll need to log in to your WooCommerce/ account.

MailChimp woocommerce - download

2) After you sign up or register, you’ll get the plugin for free. On the next screen, fill in the checkout form and click Purchase. Don’t worry, you don’t have to enter any credit card details to get it.

3) Then you’ll get a link to download MailChimp. Once you receive the zip file, save it.

4) Next, open your WordPress Admin dashboard and hover over Plugins on your sidebar. Then, click on Add New and after that click on Upload plugin on the top right.

5) On the next page, click Browse, and then you will need to select the MailChimp .zip file you just downloaded in the previous step.

MailChimp woocommerce - install plugin

6) Once you’ve found the file, click on Install Now, and then you’ll install the MailChimp for WooCommerce plugin. After the installation finishes, remember to click on Activate to activate the plugin and start working with your MailChimp integration.

Please note that you need to have WooCommerce installed for the plugin to work. Once you’ve installed and activated the plugin, you’ll be able to integrate WooCommerce with MailChimp.

MailChimp Login and WooCommerce Setup

After you finish the installation, you’ll be taken to the Connect interface. Alternatively, you can click on the MailChimp tab on your WordPress Dashboard Sidebar. Here, you can link your MailChimp account with your WordPress and WooCommerce installation.

To start the process, click on Connect.

MailChimp woocommerce - connect 1

Then, you’ll be asked to log in to your MailChimp account.

If you didn’t create an account previously, now is the perfect time to do so. The sign-up process is identical to any other account signup. All you need to do is enter your email address, password, username, and then verify your email. After signing up, you might need to set up your account with a few details, but that should only take a few minutes.

mailchimp woocommerce - connect signup

To set up your WooCommerce Mailchimp integration, log in to your MailChimp account on your browser pop-up.

Setting up your WooCommerce MailChimp Store and Audience Settings

Then, you’ll need to set up your Store settings. Simply enter the details such as your Store name, address, email, city, and additional information in the correct fields.

Additionally, you’ll also be required to set up Locale settings, which include your WooCommerce currency, Locale, and Timezone. You can also set up the Permission level to manage MailChimp for WooCommerce using the Optional store settings.

Once you’re done, click on Next to move on.

After that, you need to set up your Audience Settings. This includes the Default email you’ll be sending the mail from, the default name that will be displayed as well as the default subject for your mails. You can also set up a Permission reminder message as well.

Next, you need to Sync your Audience settings for your store. Enter the name for the audience of your WooCommerce store, and then click on Start Sync to create a New audience data set. You can also choose to sync your already existing customer audience as well. Moreover, you can also check out the Optional Audience Settings for additional customer sync and audience settings such as customizing your Opt-in checkbox display for your newsletters, customizing the subscriber tags, and more.

MailChimp woocommerce - audience

Once you click on Start Sync, your store data sync process will begin. Please keep in mind that this could take some time.

After the process is completed, the plugin will take you to the Overview page, which will show you data regarding your MailChimp integration and your WooCommerce store.

Customize MailChimp for WooCommerce Interface

At any point, you can change your MailChimp for WooCommerce settings by simply clicking on MailChimp on your WordPress Dashboard sidebar.

Here, you can see the overview page for your WooCommerce store. You can check the sync status and the connected websites on the right. Additionally, you can also click on the Force ReSync button to resync your store data again.

MailChimp woocommerce - overview

On the left, you can see store data such as Coupons, Orders, Products, Subscribers, and more.

Using the different tabs on the top, you can also check out different settings pages and customize your WooCommerce MailChimp integration accordingly.

Additionally, if you want to view details regarding your Connect website, you can open your MailChimp account and view the Connected Sites page to check what sites you’ve linked with your MailChimp account.

And that’s it! You’ve connected WooCommerce with MailChimp so you’re ready to start sending automated emails and grow your business.

MailChimp for WooCommerce: Tips and first steps

If you’re new to MailChimp you may not know what to do first. So once you’ve finished the integration here are some tips and things you can try out:

  • Make sure your email campaigns are mobile-friendly. It’s something very important but usually overlooked
  • Keep your subscribers’ list clean and send emails only to people who want to receive them. Even if a small percentage of users unsubscribe after you send them an email, MailChimp may consider you spam
  • Check the subscribers’ source to get insights about how you got your subscribers (pop-up, users who bought from you, etc). Then you can build specific campaigns for each group, change things that aren’t working well, and so on.
  • Check the subscribers rating so you could create special campaigns or offers to the hot subscribers who are ready to buy
  • Test different subjects and calls to actions. Check which one has a better open rate and click-through-rate (CTR) to optimize your campaigns
  • Automatically send order receipts, store offers, shopping carts, invoices, and other automated store emails directly to your customers
  • Design targeted campaigns, coupon deals, and purchase based segments
  • Track user-product sales and send recommendations accordingly

There are many other things you can do with MailChimp for WooCommerce but that’s a good start. If you have any questions regarding functionalities, feel free to ask us in the comments section.


MailChimp is a very powerful marketing tool that can help you grow your subscribers’ list and increase your sales. Its set up takes a few minutes and it’s very easy to use. The integration with WooCommerce requires a bit more attention but if you follow our guide you won’t have any problems. Additionally, MailChimp is a free tool so why not give it a try.

Have you tried MailChimp on your site? Please let us know in the comment section below!

   If you want to improve your store, you can also check out the following guides: