If you want to show product recommendations in WordPress to enhance user experience and increase sales or engagement, you are at the right place. This article will discuss product recommendations, their usage, and different methods to apply them to your online store. Let’s start with product recommendations and their usage.

What Are Product Recommendations and Why Use Them

Product recommendations are a key element in enhancing the user experience. The product listings are created automatically through real-time algorithms or pre-developed rules. They suggest relevant items to website visitors based on their purchasing history, browsing behavior, and popularity, among other factors.

Product recommendations can appear in various formats, including emails, embed boxes, onsite notifications, popups, lightboxes, and dynamic product visualizations. You can strategically place recommendations on product pages, homepages, and shopping cart pages to enhance your sales and help visitors get their desired products.

Types of Product Recommendations

In WooCommerce, there are several common types of product recommendations that you can use to enhance user experience and increase sales. You can show product recommendations in WordPress through plugins or extensions that integrate seamlessly with WooCommerce. Here are some types of product recommendations.

• Related Products: Related products are items similar to or complementary to the product a customer is currently viewing.
• Up-Sells: Up-sells are more expensive or higher-quality versions of the product a customer is considering.
• Cross-Sells: Cross-sells products complement the items in a customer’s cart.
• Best Sellers: Best seller’s products are most popular or frequently purchased by other customers.
• Featured Products: Featured products can attract attention and increase sales for specific items you want to promote.
• Recently Viewed Products: Displaying products the customer has recently viewed can remind them of items they were interested in and encourage them to revisit those products.
• New Arrivals: Prominently displaying new products on your site can attract customers looking for the latest additions to your inventory.
• Personalized Recommendations: You can utilize customer behavior data, such as purchase history, browsing history, and preferences, to provide personalized product recommendations.

Why Use Product Recommendations?

There are different reasons for showing product recommendations in WordPress. Some of them are explained below.

• User experience: Providing relevant product recommendations will significantly improve user satisfaction by helping customers discover the newest items they might have yet to find. This will save time and effort when searching for required products.
• Growth/Sales: You can increase your sales by recommending complementary or relevant customer recommendations. This will encourage additional purchases, leading to higher average order values and increased revenue.
• Personalization: Users receive personalized recommendations based on their browsing and purchasing history, behavior, and demographics. This makes the shopping experience more personalized and relevant and leads to more sales.
• Cross-Selling and Upselling: you can boost the overall sales volume by suggesting related or higher-end products. This will encourage customers to add or upgrade their products.

How to Show Product Recommendations in WordPress

You can use different methods to show product recommendations in WordPress.

• Show product recommendations on the products page using the upsell feature
• Show product recommendations on the products page using a cross-sell feature
• Show Product Recommendations inside a WooCommerce mini cart
• Show Product Recommendations on the Checkout Page
• Show Product Recommendations in WordPress using Emails
• Show Post-Purchase Product Recommendations in WooCommerce using email

Let’s see how to configure each option.

1. Show Product Recommendations On The Products Page Using the Upsell Feature

If you want to show product recommendations in WordPress to encourage customers to consider higher-end or complementary products, you can use this method. You can use WooCommerce for an upsell feature.

First, go to Products>Add New from the WordPress dashboard.

After entering the details, scroll down to the “Product data” section. Click on “Linked Products” and add products to the “Upsells” section.

After adding the products to your WooCommerce store through “Upsell,” go back to the top and click the “Publish” button.

2. Show Product Recommendations On The Products Page Using a Cross-sell Feature

If you want to show product recommendations in WordPress, you can use this feature when a customer checkout. WooCommerce has a default cross-sell option that you can use to show complementary and relevant products. Cross-sell products have properties similar to those of customers who have recently chosen.

After entering the details of a product in the Add New Product section, scroll down and click on Linked Products. Add the relevant products in the Cross-sell section that you want to show on the checkout page.

Hit the Publish button once done.

3. Show Product Recommendations inside a WooCommerce mini cart

We will use FunnelKit to show product recommendations as a sliding cart. This plugin will help you add a cart in the store and recommend cross-selling and upselling products. This plugin allows users to access a mini cart from anywhere on the site.

Here are the steps to use FunnelKit.

1. Install and activate the plugin.
2. After activation, enable the “Enable Cart” option.

3. Manage cart upsell settings.
4. Add default upsells.

4. Show Product Recommendations on the Checkout Page

Order bumps are offers with lower value concerning products a customer has added to the cart. You can use this method to show relevant products at checkout. This approach will use customers’ buying momentum to convince them to add more products to their cart, increasing the customer shopping experience and sales.

We will use FunnelKit Funnel Builder to show product recommendations in WordPress using order bumps. Here are the steps to use this plugin.

1. First, install and activate the plugin. Then, we have to replace the default WooCommerce checkout page.
2. Navigate to FunnelKit > Store Checkout and click “Create Store Checkout.”

This plugin has different pre-build templates to start with for the checkout page.

Select a template and click on import funnel.

Now select a template for the order bump offer.

Select a skin for the order bump, then search for and add the product.

• Customize the style and content of order bump offers
• Add conditions for order bump
• Activate the store checkout

For more details about showing product recommendations on the WordPress checkout page, visit funnelkit.com.

5. Show Product Recommendations in WordPress Using Emails

You can also offer product recommendations using email automation. These recommendations are based on the item(s) they bought and encourage customers to make additional future purchases.

We will use Funnelkit Automations to proceed with this method. Follow the steps to add post-order product recommendations.

• Create new automation. FunnelKit Automation.
• Click on Create Automations.

Click on the blank template, add a name, and click on Create.

Click on Select an event.

Navigate to the WooCommerce tab and select “Order Created.”

Now, choose when to trigger the automation and click the “Save” button.

Now, add a delay in recommending a product. To do this, click on the + sign and then click on delay.

Add the time you want to delay before showing a recommendation.

Now click the + sign and click on Action to send an email.

Here, you can start with the subject line of the email. Now click on the merge button.

A popup will open, go to “Orders” and copy “Order Cross Sells.”

Once you click on copy, you will be back to the “Action” popup. Scroll down, change the content of the email according to your requirements, add a cross-sell tag, and hit the “Save & Close” button.

Now click on Active, and your customers will get an email after a certain period.

And it’s done.

6. Show Post-Purchase Product Recommendations In WooCommerce Using Email

To show post-purchase recommendations using email, navigate to FunnelKit Automations > Automation. Now click on Create Automation as we did with the last method. Here, select the Post-Purchase Sequence template.

The next steps are the same as mentioned in the previous method.

Conclusion

WooCommerce is a key player in enhancing the shopping experience, but its real power lies in increasing sales and fostering customer loyalty.

Showing product recommendations in WordPress via WooCommerce can enhance user experience and boost sales. Using various recommendations such as related product upsells, cross-sells, best sellers, and personalized suggestions, you can effectively guide customers toward making informed purchase decisions and discovering relevant items they may not have otherwise considered.

Do you use any of these methods to show product recommendations in WordPress?

Which one has helped you the most?

Tell us in the comment section below.

You can learn more about enhancing user experience on WordPress/Woocommerce from our articles below:

• Best WooCommerce Email Plugins (Free and Paid)
• Best OneSignal Alternatives for Better Push Notification Results
• How to Customize WooCommerce Sidebar