Are you looking for ways to use Google Analytics in a smarter way for your WooCommerce website? In today’s market, information regarding your customers and how they interact with your website is the key to marketing strategies. This is why we at QuadLayers have brought you our curated list of the Best WooCommerce Google Analytics plugins to help you analyze your website traffic and make smart decisions to improve your sales.

But first, let’s take a look at Why you should consider using them.

Why use Plugins for Google Analytics in WooCommerce?

Google Analytics is a free tool that you can connect with your website to track its traffic. And for a WooCommerce store, you can even understand your customers better with it. This is a key part of improving your website’s SEO as well as lead generation.

Learning which pages drive most of the traffic, what parts of your website can be improved, and tracking data such as page views, product views, cart actions, etc can be a crucial factor in helping you improve your sales funnel. This is why most companies should consider using Google Analytics and its services.

The issue however is that enabling Google Analytics and using its interface can be a bit convoluted. Moreover, taking the data provided by Google Analytics and translating it into more consumable information can be quite a hassle specifically for WooCommerce. It’s very challenging especially if you don’t have an SEO or a Google Analytics specialist.

This is why we recommend using a WooCommerce Google Analytics plugin instead. These plugins are specifically designed to sieve through all your Google Analytics data and give you tangible data designed specifically for WooCommerce. You can easily create and share reports designed specifically for your website. Similarly, a wide array of website data and how users flow through your WooCommerce store can also be observed from it.

Of course, these plugins translate these metrics into easy-to-track numbers and charts so you don’t need specialist knowledge to use them. If you’re looking for plugins to help you integrate your website with Google Analytics and produce a much better output using it then these plugins are the perfect choice for you!

Best WooCommerce Google Analytics Plugins

Our curated list of the best WooCommerce Google Analytics plugins includes the following plugins:

1. WooCommerce Google Analytics Integration
2. Monster Insights
3. Analytify
4. ExactMetrics
5. Matomo Analytics
6. PixelManager

We’ll show you each of these plugins in detail along with their highlighting features and pricing options.

1) WooCommerce Google Analytics Integration

WooCommerce Google Analytics Integration is the official WooCommerce plugin for Google Analytics integration. If you want an easy, free-to-use plugin that can provide you access to your Google Analytics data then this is the plugin for you. Easily integrate transaction information, referral link data, and more using this free-to-use plugin.

The plugin also comes with nifty features such as Global site tags, Universal analytics, and even enhanced tracking for eCommerce actions on your website. You can easily enable event tracking for actions such as add to cart, item purchases, and more. Tracking codes can also be added to your WooCommerce Thank you page so you can track successful purchases as well as the total number of add-to-cart actions performed on your website.

While the plugin doesn’t present the same number of options as some of the other plugins on this list, The plugin does let you easily integrate your WooCommerce website with your Google Analytics page. The setup is easy and all the options are easy to configure. And of course, all of this for the price of none.

Key features:

• Easy to use Google Analytics integration using Google Analytics ID.
• Options to use Universal Analytics, Global Site tags, and various tracking codes all over your website.
• WooCommerce-ready features such as options to track WooCommerce actions such as Add to Cart and successful order purchase.

Pricing:

WooCommerce Google Analytics is a completely free-to-use plugin with no premium versions or addons.

2) Monster Insights

Monster Insights is a complete Google Analytics solution designed for WooCommerce. Enjoy a user-friendly plugin that tracks useful data from all over your website and gives you just the right suggestions to help you improve your sales and traffic volume. And while it has a multitude of features when it comes to enabling advanced Google Analytics features and tracking, all of it is quite easy.

The plugin is designed to be not only a powerful solution to integrating Google Analytics but also an easy one. Use point and click options to integrate Google Analytics into your website and enable real-time statistics tracked from your website. Track WooCommerce actions into your website and accurately map your customer’s user journey through your website. Monster Insights also comes with useful options to enable affiliate link tracking, download tracking, custom link tracking, post and author tracking along with tons of other event tracking options dedicated to WooCommerce.

Of course, you don’t just get the option to track user data from your website. MonsterInsights also compiles this useful data and provides you with smart, trustworthy suggestions and insights regarding your website. Use smart headline analyzer tools to improve your blog content or take smart decisions using your analytics reports. You can enjoy support for nifty Google Analytics tools such as A/B testing, UTM link tracking builder, and more.

Key features:

• Easy one-click options for Google Analytics 4 integration and data tracking for your WooCommerce store.
• Wide variety of Event tracking options, ads tracking, link tracking, post and form tracking, and much more.
• The plugin also comes with useful insights to help improve your posts, emails, videos, and much more.

Pricing:

MonsterInsights has a free lite version as well as a premium version that starts at 99.50 USD per year.

3) Analytify

If you’re looking for a plugin that can take all your Google Analytics metrics and put them in a single, easy-to-comprehend dashboard, then Analytify is the plugin for you. View and track page-level statistics of your website with an easy-to-perform Google Analytics integration process. Track useful metrics such as views, bounce rates, user actions, and more straight from your WordPress Admin Dashboard.

Additionally, you can also easily track transaction revenues, average order values, products removed from the cart, and much more with the help of this plugin. The plugin also comes with Social Media integration and provides you with data tracked straight from your Social media content. Track and measure your posts and emails and receive useful data such as several users from different devices.

You can also create and track goals for your business and keep track of it using dedicated goal reports which include goal conversion rates, goal completions, page per session, and more. Additionally, with the purchase of a premium license, you can access options such as campaign tracking, forms tracking, custom Google Analytics shortcodes, post/pages tracking as well as options for Google AMP and Google Optimize.

Key features:

• Google Analytics data is integrated straight into your WordPress Admin Dashboard.
• Track website and page statistics along with event tracking for WooCommerce events without leaving your website.
• Provides options to track and measure Social Media content, emails, SEO content, referrals, and much more.

Pricing:

Analytify is a freemium plugin with an optional Premium version starting at an annual price of $59.

4) ExactMetrics

ExactMetrics is another great free option if you’d like to use a dedicated plugin to manage and track your Google Analytics data straight from your website. The plugin even comes with Dual Tracking with support for both Universal Google Analytics (GA 3 ) and Google Analytics 4 support. Grab and track real-time stats regarding your website all for free.

The plugin’s free version even comes with support for tracking WooCommerce events as well as MemberPress and Easy Digital Downloads. The plugin ensures that your website is GDPR and CCPA compliant and also automatically regulates your website so all your content remains fully compliant.

You can also track WooCommerce data such as conversion rates, top products, average order values, consistently bought products, and products removed from the cart through this plugin. It even allows you to export all your reports and tracking data and translate them into PDFS. Of course, the plugin also provides actionable tips along with all the reports and data that come with it.

Key features:

• Dual tracking with support for Universal Google Analytics 3 and Google Analytics 4.
• Wide range of tracking options for various events and contents such as referrals, posts, forms, products, ads, downloads, etc.
• Tons of available add-ons and integrations for third-party plugins and tools such as Google Optimize, Adsense, Yoast, WPForms, and many other form plugins.

Pricing:

ExactMetrics is available for Free, or opt into the Premium version of the plugin for 99.50 USD per year.

5) Matomo Analytics

Matomo Analytics is a complete WooCommerce Google Analytics alternative that you can use instead of Google Analytics itself. Enjoy all the features of Google Analytics and more as well as a wide number of features designed specifically for privacy and data security. This GDPR-friendly plugin not only manages and tracks useful data for your business but also ensures that all your data ownership is in your hands. This is done by directly storing required data on your servers, which means no selling, storing, or trading data through any other party.

The plugin is a free and open alternative to most Google Analytics plugins and comes with features that you might not see in other plugins. This includes a custom tag manager, visitor profiling, campaign tracking, real-time reports, and visualization for all your data and reports.

Additionally, with its dashboard, you can also manage crucial data needed to help your business flourish. The segmentation and report comparisons can also be enabled over time as well as the option to export and share reports if needed. And if you’re moving from Google Analytics to Matomo, worry not as the plugin also lets you import historical data from Google Analytics.

Key features:

• Free and open alternative to Google Analytics with its Tag Manager.
• Designed for user privacy protection
• Comes with GDPR-friendly options including opt-out options, anonymized data and IP addresses, and more.
• Optional premium version with dedicated SEO features, heatmap recordings, user flows, and funnels.

Pricing:

Matomo comes in a Free version with options to add individual Premium features starting at 39 USD per year.

6) Pixel Manager for WooCommerce

If you’re looking for a Google Analytics plugin with WooCommerce-oriented features then Pixel Manager for WooCommerce is also a suitable pick for you. It lets you track all the WooCommerce events and actions on your website. Use advanced features such as Google Enhanced E-Commerce, Google Shopping Cart item tracking, and more. Additionally, the plugin also provides integration with Google Ads, Meta/Facebook Ads, Google Optimized, and more.

All your Shop elements and how your customers’ interactions with your WooCommerce store can be tracked and managed using this plugin. The plugin even detects issues with your shop set up to improve data tracking. It also lets you track ad data, conversions, successful and unsuccessful purchases, and tons of events and user interactions specifically for WooCommerce, making it one of the best Woo CommerceGoogle Analytics plugins out there.

Of course, privacy is an important concern for the plugin as well which is why you get full privacy and data control with the plugin. So you can use data that helps you keep the store on friendly terms with consent management laws. The plugin is also developer friendly and comes with custom hooks and filters that you can use for specific customizations to your website.

Key features:

• Integrate and use multiple tracking Pixels such as Google Ads, Google Optimize, Facebook Ads, and Google Analytics4.
• Beginner-friendly UI with customizable actions and hooks for even more adjustment.
• Fully WooCommerce ready with features designed specifically for Privacy and Data protection.

Pricing:

You can enjoy PixelManager for free or opt into the premium version starting at 19 USD per month.

Concluding:

And that ends our list of the best WooCommerce Google Analytics plugins. All of these plugins are amazing at helping you track data to help your WooCommerce store capture more sales; any of them can be great picks for you. However, if you’re rather confused and don’t know where to start, we suggest using a Free plugin to start with. As so, our personal recommendations for beginners would be using MonsterInsights or ExactMetrics. These are free options with amazing beginner-friendly design and options for accurate report tracking for your WooCommerce website.

Once you’re more comfortable with tracking data and using them in a conducive manner, we suggest either upgrading to premium versions or looking into alternatives if necessary.

Moreover, if you have any confusion regarding Google Analytics plugins and using them, feel free to let us know in the comments section and we’ll do our best to help you out.

Furthermore, you can also check out some of our other articles on optimizing your WooCommerce Store. They can help in grabbing more traffic for your website too. For example, you can start with these posts:

• How to Add WooCommerce Products to Google Shopping
• How to Add WordPress Site to Google Search Console
• Tips to Optimize WooCommerce Conversion Rate