Integrating Facebook Shop with WooCommerce is an excellent way to increase your sales. With this tool, you can facilitate the process while enhancing user experience. This also generates more engagement, which helps you transform that shopper into a loyal customer.
But that’s not all. This synchronization offers many other benefits such as:
Analyze the performance and results of ad campaigns.
Automatic integration of products and categories.
Help build better customer relationships thanks to the reach and closeness.
It allows to easily sell the products via Facebook Pages.
This is a free plugin developed by Facebook that allows you to perform 3 important actions:
1. Install the Facebook Pixel on your website
Setting up the Facebook Pixel will allow you to optimize your ads strategy because it will show you the behavior of the users and will help you optimize the reach by showing users the most appropriate ads according to their interests after having visited your website. You can increase your sales by configuring automatic bids that show ads to the type of Facebook user most likely to perform the action that interests your brand.
You will see in real-time when users:
See your content.
Search on your page.
Add an item to your cart.
Add an item to your wish list.
Start a payment.
Add your payment information.
Make a purchase.
It counts as a potential customer.
Your ads will reach users on any device, you can get new followers, show ads adapted to the purchase process of each user (for example, ads that remind the user of the products that are in an abandoned cart) and reach new users for your website and Facebook Shop. With the Facebook Pixel, you can create custom audiences based on user actions and audiences similar to your best customers.
Remember that setting up your Facebook Shop will also allow you to integrate with Instagram Shop, increasing sales points and conversion opportunities.
Keep in mind that if you have another Pixel installed on your website, you must delete it before installing another.
2. Synchronize your store on Facebook
By connecting your store to Facebook, you can upload your product catalog and create carousel ads, attracting more customers. What’s more, users will be able to view the products and by choosing them they will be redirected to the checkout page of your website to complete the purchase.
The dynamic ads will be updated with the changes in your stock. If you don’t have a catalog you can only use one, but you can include an unlimited number of products in it.
3. Enable Facebook Messenger
You can enhance the purchasing experience of your users by interacting with them before, during, and after the conversion process. Besides, you can chat with your clients on your website and continue the conversation via Messenger after they left.
4. How to activate and set up the plugin
To activate and set up Facebook for WooCommerce, follow these steps:
Download the plugin.
Go to your website, click in the Plugins tab and then in Choose file. Select facebook-pixel-for-woocommerce-<pixel ID>.zip and upload the plugin.
Click in Install now.
Click in Activate Plugin.
Go to WooCommerce in your website.
Click in Settings.
Click in Integrations.
Choose Facebook for WooCommerce.
Get started. This option will redirect you to your Facebook Page.
Click on the Choose a Facebook Page option and select the page.
After selecting your page, click on the Next button.
Click Import product option, and then click Finish.
This is a WordPress tag manager that works well with Facebook for WooCommerce. It has tons of features but some of the main ones are:
Implement more than the Facebook Pixel: Google Analytics, Google Ads, and Pinterest Tag (more to come).
Insert custom scripts with a head & footer option.
Track actions and data with the Global Events: content details, clicks, embedded video views, searches, form submit, comments, downloads, AdSense clicks.
Configure your events using various triggers: URL contains or equals, clicks, mouse over, and page scroll.
Set WooCommerce tracking, with Facebook DPA support, Google Analytics Enhanced Ecommerce, Google Ads Remarketing, and Pinterest e-commerce specific events.
Run dynamic ads.
When Facebook for WooCommerce is activated, PixelYourSite will use their ID logic. This way, when it detects the Facebook for WooCommerce plugin, it makes sure your Facebook pixel is not inserted twice.
Why using this plugin in addition to Facebook for WooCommerce? It has extra tracking data.
This freemium plugin is great for synchronize the store from your website to Facebook without installing the Facebook Pixel. Some of its top functionalities are:
Change the colors of your Facebook shop.
Change the language of your shop.
Autosync your catalog. You can set time on Daily, Weekly or Monthly basis when your catalog will automatically be synced from your website to Facebook shop.
Upload a custom-designed banner for your Facebook shop to attract more customers. It will give you a small area where you can promote special offers or new products, for example.
Make your shop accessible from any iOS or Android device. After implementation, your customer can shop products from Facebook Native IN-APP Browser.
How to create a Facebook shop catalog and synchronize it with WooCommerce
Now that we’ve analyzed the plugins, let’s have a look at the next step. Creating a Facebook shop catalog and synchronizing it with WooCommerce is quite easy. To do it, simply follow these steps:
Go to the Catalog manager.
Select Create a catalog.
Select the correct catalog type from your inventory. You can choose E-Commerce, Travel, Real Estate or Cars. Then select Next.
How do you want to add your inventory to the catalog? You can add them manually but if you have your inventory hosted on WooCommerce, select the Connect eCommerce platform option.
Choose the business to which the catalog belongs in the drop-down menu. This is the business that you have set up in Business Manager. You can also choose Personal, but you will have fewer ways to use a personal catalog unless you connect it with a business.
Enter a name for the catalog.
Are you ready to boost your sales and make the best of your brand? Which tool do you prefer? Leave a comment below and tell us more about your experiences!