Best OptinMonster Alternatives to Generate Leads

Are you looking for the best OptinMonster alternatives? If you want a lead-generating tool similar to or even better than OptinMonster, continue reading this article. This time, we’ll present nine alternatives for you to consider instead of OptinMonster.

But before moving on, let’s take a closer look at OptinMonster and what sets it apart from the other lead generation tools.

OptinMonster: An Introduction

OptinMonster is widely popular among businesses and marketers because of its fantastic feature to optimize their website’s conversion rates. Over 1 million websites rely on this tool because it has a premium bundle with powerful capabilities and a simple user interface.

Using OptinMonster as a lead generation tool has a lot of advantages. It helps you to expand your customer base and boost revenue while growing your business. Not only that, but without any designer or coder, you can easily create popups, reward wheels, sticky floating bars, sliders, full screens, inlines, and many more!

In terms of your needs, OptinMonster is highly flexible. It provides a variety of pricing choices, each of which includes extensible features. You get to choose from four different tiers of plans ranging from $9 to $49 per month.

Now you know what OptinMonster is and what it has to offer. Next, let’s see why you should look for OptinMonster alternatives.

Why Should You Consider OptinMonster Alternatives?

OptinMonster is, without a doubt, a fantastic tool for lead generation. But as with any tool, you may want to explore other options. Since this is a premium tool, you might look for alternatives for a free or affordable solution that suits your budget.

You may also want extra customizable features or have design preferences; an alternative could be beneficial.

Besides that, before settling on one tool, it’s usually a good idea to see what else is on the market. Other alternatives may have innovative features or unique integrations that could give your lead generation efforts an extra boost while at the same time aligning with your business goals and objectives.

What to Look for In OptinMonster Alternatives

When you look for an OptinMonster alternative, consider these essential factors:

  • Features: A tool with advanced functionality is mandatory. So, use a tool with customizable templates, exit-intent technologies, and A/B testing features, and it can be easily integrated with your preferred email marketing service.
  • Compatibility: The selected tool must be integrated with your current website platform, content management system (CMS), or eCommerce platform so that you can effectively collect leads without any incompatibility issues.
  • Support: Alternatives with top-notch customer support features through live chat, email, documentation, and tutorials are essential when you need assistance or have concerns about the tool.
  • Usability: Choose a platform that makes it simple for you to design and implement lead-generation campaigns with little to no technical expertise.
  • Pricing: Compare the pricing plans to get the value for money but with more functionality.

Carefully evaluating these factors allows you to find an OptinMonster alternative that meets your lead generation needs.

The next section will discuss the best nine lead generation tools.

Best 9 OptinMonster Alternatives

Here, let’s take a look at the nine best OptinMonster alternatives:

  1. Bloom
  2. Thrive Leads
  3. Ninja Popups
  4. OptiMonk
  5. Icegram Engage
  6. WP Subscribe
  7. Convert Pro
  8. ConvertBox
  9. Popupsmart

Each tool offers distinct features and functionalities that help you obtain more email leads and boost conversion rates. So, choose a tool based on your requirements.

1. Bloom


If you are looking for a tool that integrates with WordPress, then Bloom is what you need. Bloom is an ultimate lead generation tool developed by Elegant Themes with a sleek design and powerful features.

You can create visually stunning opt-in forms with numerous customization options seamlessly blending with your website’s design. You get a variety of templates to choose from to create popups, fly-ins, and inlines. All of these can be customized from colors to font.

Not only the appearance, but you can also customize the behavior and targeting options to suit your needs. Bloom offers A/B testing functionality, advanced targeting, and segmentation to optimize your forms for maximum conversions.


  • Multiple opt-in display types
  • Display opt-in email form after a set amount of time
  • Display the popups after reaching the bottom of the post
  • Control over the numbers and placement of opt-in forms
  • Modify the image position with image orientation settings


Bloom is a premium WordPress plugin with an Elegant theme package and Divi and Monarch bundle. It costs $89 a year, but if you choose a one-time payment plan, you can purchase it for $249.

2. Thrive Leads


Thrive Leads is a popular alternative to the OptinMonster, including many features. This tool uses its code-free drag-and-drop page builder ‘Thrive Architect‘ to create opt-in forms. You can choose a pre-designed template or start from scratch. 

One of the notable features of Thrive Leads is its A/B testing capabilities, which maximize the effectiveness of your opt-in forms. You can improve leads by identifying what appeals to your visitors by testing various designs and copy variations.

Additionally, Thrive Leads offers thorough analytics reports that provide information on how each opt-in form is doing. Using this information, you can decide which forms produce the most leads and change your strategy accordingly.


  • Two-step opt-in process triggered by text, image, or a button
  • More than 450 eye-catching opt-in form templates
  • A/B testing of your opt-in forms
  • Integrated  with the most common email services via API
  • Enables website owners to restrict access to specific content


Thrive Leads is a premium WordPress plugin. It can be purchased from its official website for 199 USD per year.

3. Ninja Popups


Regarding generating leads and growing your email list, Ninja Popups is another powerful OptinMonster alternative. You can build attractive popups, slide-ins, and opt-in forms using a variety of features that this WordPress plugin offers.

Ninja Popups’ extensive library of pre-made templates is one of its biggest selling points. You can easily alter the look of your popups to match the tone and style of your brand, thanks to the over 65 ready-to-use themes. Ninja Popups has you covered with everything from straightforward opt-in boxes to exit-intent overlays.

This tool not only offers flexible design but also advanced targeting options. You can control who sees your popups based on device type, referral source, or even particular web pages visited. This level of customization enables you to present tailored messages that connect with various audience segments.


  • Display popups after a specific time of inactivity
  • Integration of Google Analytics Event Tracking
  • Not a single line of coding is required
  • A/B testing of popups, bars, and sliders
  • Social locker feature available


Ninja Popups is a premium WordPress plugin. It can be purchased from CodeCanyon for 24 USD (a one-time fee).

4. OptiMonk


If you have an e-commerce business and are looking for simple and affordable solutions to boost the performance of your campaigns and landing pages, then OptiMonk is what you need. OptiMonk’s simple and user-friendly interface enables you to create and customize the right message in just a few minutes.

You can easily customize entire website sections using the drag-and-drop editor and its ‘Embedded Content’ feature. Unlike regular messages, you can create and customize those messages with popups, side messages, or fullscreen messages and edit and modify these messages quickly.

Messages are automatically sent to visitors depending on behavioral triggers such as on-click, exit-intent, scroll-based, and time-based. Furthermore, OptiMonk is compatible with almost any WooCommerce plugin. Some known WooCommerce plugins are OpenCart, CoreCommerce, PrestaShop, BigCommerce, Shopify, and more.


  • Gamification popups, such as the lucky wheel
  • Embed any type of content in any part of the website
  • Personalize the popups with custom CSS or Javascript code
  • AI-powered Smart Headline Generator to generate catchy headlines
  • Save customized designs and elements to reuse them


OptiMonk is a freemium WordPress plugin. The free version can be downloaded from the official plugin repository and website. The premium version costs start at 39 USD per month.

5. Icegram Engage


Icegram Engage is a famous WordPress popup builder that helps website owners and bloggers grow their email lists quickly. Without learning to code or hiring a developer, you can capture leads and convert them into customers with gorgeous popups, slide-ins, opt-ins, welcome bars, and more.

You can quickly create exit-intent popup campaigns, action bars, badges, stickies, inline options, fullscreen overlay, ribbons, sidebar panels, and more using the Icegram popup builder plugin. Also, this plugin is compatible with most WordPress themes on the market so that you can freely automate your lead generation campaigns using Icegram Engage’s simple workflow.

Not only that, Icegram has a variety of lead capture widgets and ready-made templates to help you design your lead generation campaign quickly. All grid lists, built-in widgets, and pre-built gallery themes are responsive across all devices.


  • Popups for eCommerce business
  • Works with all the primary email marketing tools
  • Supports unlimited lead campaigns
  • Comes with ‘Lazy Load’ option
  • Copy and save the existing campaign in one click


Icegram Engage is a freemium WordPress plugin. The free version is available on the official plugin repository. The premium version costs 129 USD per year.

6. WP Subscribe


WP Subscribe is a plugin that allows you to collect email addresses from visitors through a newsletter, an infographic, an eBook, a discount code, etc. Even though it is a subscription plugin, it is one of the best OptinMonster alternatives if you want to grow your email list without relying on ads. 

This subscription plugin is beneficial to all online businesses. Because it is already integrated with email subscription tools such as Feedburner, Mailchimp, GetResponse, Aweber, MailerLite, Acumbamail, etc. You can activate any of these subscription services directly from the settings page. You can also translate this plugin to your native language cause it includes a POT file for localization.

The plugin is also totally responsive, and the opt-in forms incorporated on your website are dynamically sized to fit the visitor’s screen. Also, this plugin is compatible with all kinds of SEO and caching plugins while being super lightweight. If you encounter any problem with this plugin, check out their forums and extensive documentation. 


  • Change the text design displayed in the subscription box
  • It can be used multiple times in separate sidebars
  • Supports caching and SEO plugins
  • Choose between three distinct thumbnail styles: tiny, large, or none
  • Display it anyplace in your theme where a widget is configured


WP Subscribe is a freemium WordPress plugin. This plugin’s free and premium versions can be downloaded from its official website. The premium version costs 19 USD per year.

7. Convert Pro


Convert Pro is an excellent OptinMonster alternative for growing your mailing list and increasing conversions. The popular WordPress lead generation plugin is straightforward, with a fully interactive drag-and-drop editor that will have you up and running in minutes.

The extensive popup library contains many popups and forms that may be used to create various campaigns. Using advanced trigger options and targeting criteria, you may display gorgeous popups to website visitors at the appropriate time. It also features an exit-intent option, and you can test your forms using A/B split testing to see which one delivers the best results.

You have complete control over the appearance and functionality of your forms without having to type any code. The tool has been tuned to provide the best performance at the fastest possible pace. It’s a mobile-friendly tool that’ll also work perfectly on mobile devices. You can even construct multi-step popups to guide your visitors to the action you want them to take.


  • Popups that are completely mobile-friendly
  • The editor includes drag-and-drop capabilities for ease of use
  • There are various popup templates to pick from to begin
  • Advanced targeting options and A/B testing
  • Triggers based on user behavior for ideal engagement


Convert Pro is a premium WordPress plugin. It can be purchased from its official website for 87 USD per year.

8. ConvertBox


If you are looking for a low-cost lead generation opt-in tool with unlimited customization possibilities, then ConvertBox is a suitable alternative to OptinMonster. ConvertBox is an automated CRO with an easy-to-use UI that simplifies email gathering and remarketing. It makes it extremely simple to create and manage any type of website-based opt-in form, sales funnels, and call-to-action.

ConvertBox allows you to send your leads personalized emails depending on various criteria. These criteria include the referring site, their location, the number of times they’ve visited your site, their device, the amount of scrolling they’re doing, and so on. You can even target them as they try to leave. With ConvertBox, there is no limit to the level of specificity with which you may target your visitors.

Hundreds of gorgeous, conversion-focused templates allow you to create and send any sort of on-site message for any point of your sales funnel. From popular slide-in notification designs to a dark full-screen takeover, callouts, modals, and notification bars, you can send your message in just a few clicks.


  • Track user behavior with segmentation funnels
  • A/B split testing in an editor with drag-and-drop forms for lead collection
  • Include your favorite marketing tools
  • Advanced analytics reports


ConvertBox is a premium WordPress plugin. It can be purchased from its official website for 99 USD per year.

9. Popupsmart


The next OptinMonster alternative on our list is Popupsmart. With the popups and forms, you can boost your business conversions. It has an intuitive popup builder that allows you to easily design popups such as lightboxes, sidebars, fullscreen, and floating bars.

Popupsmart has a comprehensive set of targeting criteria, such as after scroll, device-based triggers, HTML, user inactivity, exit intent, and more. These options are perfect for beginners if you want a simple solution, but it might not be ideal for an established business.

The popups are device-friendly and responsive. You may also choose whether to display or hide popups on different devices. The stylistic options allow you to change the color, typefaces, and typography. The targeting rules and triggers for showing popups on your website can then be configured.

FeaturIt comes with more than 55 popup designs

  • All of the templates are mobile-friendly
  • Advanced targeting guidelines
  • Perfect integration with over 100 apps
  • Live customer support through chat


PopupSmart is available in both free and paid versions. A free version is available on the WordPress plugin repository, while a premium version is available on its official website for 32 USD per month.


While OptinMonster is a popular and effective lead-generation tool, it’s always a good idea to look into other choices that may suit your needs, considering more features or inexpensive plans.

Bloom by Elegant Themes can work well if you want standout opt-in forms. However, WP Subscribe might suit you if you want a simple design for your forms and popups. 

On the other hand, you can also try the free versions of popular plugins like OptiMonk, Icegram Engage, and Popupsmart, which are similar to OptinMonster.  If you want more functionality, you can always upgrade to the premium versions of these plugins or any other freemium plugin in the same way, depending on your lead-generating requirements.

So, feel free to analyze your needs and experiment with these options to find the perfect OptinMonster alternatives. We’d love to hear your decision and your experience with these tools in the comments.

Meanwhile, if you want to optimize your WordPress website further, you can read the following articles: