cheap email marketing services

Best 9 Cheap Email Marketing Services for Marketers

Are you looking for the best cheap email marketing services for marketers? If you are, keep reading this article. Here, we will show you the nine cheapest email marketing services you should try to scale your business.

Before we go further, let’s see why using a cheap email marketing service is ideal.

Why Use Cheap Email Marketing Services

Studies show that more than 90% of your website visitors will leave the website and never return. This can badly affect your business as a business owner or online store owner. The best thing you can do in this situation is to capture the email addresses of your website visitors and send them targeted newsletters.

You can capture the leads with any popular WordPress lead generation plugin like OptinMonster or Bloom. You need to rely on an email marketing service to send the newsletters. There are so many email marketing services available. Some are expensive, and you can find cheaper ones with the same features.

When you choose a cheap email marketing service, you save money. The saved money can be invested into your business to improve sales. As a beginner, you do not need to choose any email marketing service with an expensive pricing option. Choose a budget-friendly service in the early days.

Now you know why you should choose a cheap email marketing service. Next, let’s see what to look for in an email marketing service provider.

What to Look for in an Email Marketing Service

When you are in the market for an email marketing service, check out these factors:

  • Features: The main thing you need to check is what features they offer. This is a good option if the tool provides excellent email marketing features. If you can’t find cutting-edge features, check out another service.
  • Integrations: Next, you should check the integration options. Most email marketing services support integrating third-party apps or services. This will help you ease the marketing management.
  • Campaign editor: If the tool has an elegant campaign editor tweaking your newsletters, it would be a cakewalk. So, check how the campaign editor is before choosing the service. A drag-and-drop editor would be excellent.
  • Support: If you need help with the tool, the support team is the right place to be. Hence, ensure the email marketing tool has a reliable customer support team.
  • Pricing: There are several affordable email marketing services available that have unique features. You can avoid expensive ones and pick an option offering the same features for a better price.
  • Segmentation: Segmentation is a feature that will help the business owner group email subscribers based on specific criteria. Check if the email marketing service is offering that.

Now you know what to look for in an email marketing service. Next, let’s move to the article’s core, listing the top nine tools for your email marketing strategy.

Best 9 Cheap Email Marketing Services

In a nutshell, the nine cheap email marketing services are:

  • MailerLite
  • Moosend
  • SendPulse
  • Cakemail
  • Brevo
  • Omnisend
  • EmailOctopus
  • SendGrid
  • ActiveCampaign

Each tool comes with its custom features. Below, we will list what makes these tools unique. Based on your preferences and requirements, you can choose an option.

Without any further ado, let’s get into the list.

1. MailerLite


If you need the cheapest email marketing service, check out MailerLite. It is one of the finest tools you can use to handle your email marketing efforts. You can create beautiful campaigns through the MailerLite editor. Customizing the campaigns would be easy since the tool has a drag-and-drop editor.

The developers have already included several pre-made templates. The templates can be helpful if you need to set up a campaign without spending much time. All the templates are 100% customizable, and you can modify them according to your preferences. The email verifier feature is another thing you will love about MailerLite.

This feature will help you protect your email list from spam. This will help you save money since you get billed according to the email addresses you have on the list. You can also get better email deliverability with MailerLite. Since the tool easily integrates with platforms like WooCommerce and Shopify, sending eCommerce-related emails to boost revenue would be easy.


  • Email automation
  • Website Builder
  • eCommerce optimization
  • Email verifier
  • Custom landing pages


MailerLite is a freemium tool. The free subscription can help you send 12,000 emails a month. Their premium subscription starts at $9 a month.

2. Moosend


The second option we have for you is Moosend. This would be ideal when you need a simple-to-use email marketing tool that won’t break the bank. The personalization options available in Mosend is excellent. With it, you can address your subscribers by name, which will help with user experience.

The A/B testing feature offered by Moosend is another excellent thing. With it, you can test different campaigns and find the best-performing one. Moosend will also show you detailed reports and statistics. You can see the campaign overview, recipients analytics, location tracking, device tracking, and so on from the reports section.

Recently, they announced a new feature called eCommerce AI. It will help you with selling more stuff from your eCommerce store. The AI will analyze how customers interact with your store and their last purchases and help you make better decisions. Moosend also has multiple integration opportunities. So, if you need to connect your email list with various tools or services, there are no issues.


  • Personalization
  • Reporting and analytics
  • Unique integrations
  • AI tool integration
  • A/B testing


Moosend is a premium service. The platform will cost you $7 a month.

3. SendPulse


If you need a user-friendly email marketing service, look no further. Start using SendPulse for your email marketing efforts. The SendPulse dashboard is elegant and will show you every data you need regarding the campaign. The support team is also excellent. If you have any issues, raise a ticket, and they will get back to you within a business day.

The segmentation feature available in this tool is much more advanced than that of the competitors. Apart from grouping the subscribers based on age and region, you can filter them based on their campaign engagement. So, if a set of people doesn’t open your email lists, you can group them and try to get their attention via some individual newsletters or offers.

You can also increase the email’s open rates by sending the email again to unread recipients. Inside the dashboard, you can see more than 130 pre-made templates. All these templates can be obtained and edited based on your industry and requirements. Finally, go to the analytics page to know how the campaign performs.


  • Unlimited emails
  • A/B testing
  • Automation
  • Segmentation
  • Subscription forms


SendPulse is a freemium tool. In their free subscription, you can store up to 500 subscribers. The premium subscription starts at $6.40 a month.

4. Cakemail


The next option we have for you is Cakemail. The integration features available in the plugin are excellent. With the marketing API, you can sync the email list or any data in your Cakemail account with third-party apps or services. The API will be handy if you are a developer and must fetch custom data without manually copy-pasting them.

They have introduced an AI tool recently. With that, you can simplify the content generation for email marketing campaigns. With the correct prompts, you can send perfect emails to your subscribers. You can design the newsletter campaigns without coding since they also have a drag-and-drop email editor. All you need to do is select the fields you must include in the email, and that’s it!

With the A/B testing feature, you can test different campaigns, layouts, and elements and find the perfect performing campaign for your business. The data will show you everything you need to know regarding open rates, clicks, and so on, which you can use to find the top-performing campaigns on your Cakemail account.


  • Automation
  • AI integration
  • Detailed stats
  • Contact import and export
  • Heat map reports


Cakemail is a freemium tool. With the free subscription, you can store up to 2000 contacts. Their premium plans start at $9 a month.

5. Brevo


If you need a reliable email marketing service for your WooCommerce store or online business, you should check out Brevo. The platform comes with so many excellent cutting-edge features you can use to improve your email marketing strategy. You can create unlimited email campaigns through this tool. There won’t be any restrictions on how many campaigns you can have.

Bravo is also an all-in-one marketing platform. Apart from email marketing, you can also deal with SMS marketing, WhatsApp marketing, live chat, and so on. On their higher plans, they do not provide a daily sending limit. So, if you have an extensive email list, there are no restrictions on how many emails you can send daily.

Another notable feature Brevo has is the send time optimization. Brevo’s automated system will find the right time to send the emails to your subscribers. This way, you can get better open rates and clicks. This is an automated system; you don’t want to do anything manually. Sending push notifications from the dashboard is another excellent feature offered by Brevo.


  • All-in-one marketing platform
  • Transactional emails
  • Live chat
  • Sign up forms
  • Custom landing pages


Brevo is a freemium tool. With the free version subscription, you can send up to 300 emails daily. Their premium subscription starts at $25 a month.

6. Omnisend

Omnisend - cheap email marketing services

If you are running an eCommerce website and need a dedicated email marketing service for your store, check out Omnisend. Omnisend comes with optimized features for online stores. The email builder available in this email marketing service has unique features that no competitors offer. With its AI assistant, you can generate campaign subject lines and content.

The system can send coupon codes to your customers without any issues. This will help you improve the customer experience and also the overall revenue. Inside the editor, there is also a new product content block. If you add it to the email, you can display any products in the store. You can also customize the number of products you must display and the layout option.

The built-in reporting feature available in the tool is also excellent. You can see reports of sales, campaigns, click maps, growth, automation, segmentation, and so on. These reports will help make data-driven decisions.


  • Dedicated manager
  • Web push notifications
  • Free SMS credits
  • Segmentation
  • Email templates


Omnisend is a freemium tool. With the free account, you can send 500 emails a month. Their premium plans start at $16 a month.

7. EmailOctopus

EmailOctopus - cheap email marketing services

If you need a reliable email marketing tool for your business, check EmailOctopus. The platform has an HTML and a drag-and-drop editor to create email campaigns. You can use the text editor if you are comfortable with the HTML coding. On the other hand, if you are not that great with coding, the drag-and-drop editor would be feasible.

On top of that, the team has added more than 30 pre-made templates to the platform. You can choose any of the templates and import it to the editor. All the templates are customizable, and you can modify them according to your liking. Besides the customization features, the templates are also mobile-friendly. If most of your subscribers use mobile phones, there won’t be any visibility issues.

EmailOctopus also can be integrated with multiple third-party tools and services. This will help you connect your account/campaigns with other tools and improve productivity. It is one of the cheap email marketing services available.


  • Email automation
  • Affordable
  • Excellent customer support
  • Performance reports
  • Third-party integrations


EmailOctopus is a freemium tool. You can send up to 10000 emails a month with the free plan. On the other hand, their premium subscription starts at $8 a month.

8. SendGrid

SendGrid - cheap email marketing services

Another option you can choose for your email marketing is SendGrid. It is one of the popular services you can use to improve your email marketing strategy. The platform has multiple options, such as tools for email marketing and email API (SMTP). We have tried the SMTP feature of SendGrid, which helped us improve the emails’ deliverability.

Configuring SendGrid is simple since it comes with an easy-to-use user dashboard. Many famous brands like Uber, Spotify, yelp, and Glassdoor use SendGrid to manage their email marketing efforts. When you need to design the templates, you can start from scratch or choose a pre-made design from the library.

You can also choose a dedicated IP address for an enterprise client. This will help you avoid getting spammed and improve email deliverability. A marketing automation feature is available, which will help you set up a set of emails in the pipeline. All these features make SendGrid better than its competitors.


  • Easy to design emails
  • Email marketing automation
  • Better email deliverability
  • Dedicated IP address
  • Activity history


SendGrid is a freemium tool. Their premium plans start at $15 a month.

9. ActiveCampaign

ActiveCampaign - cheap email marketing services

If you need a highly reliable email marketing service, you should check out ActiveCampaign. The main advantage of ActiveCampaign is the available integration and automation functions. The tool can be integrated with more than 870 third-party services and applications. Similarly, more than 850 automation recipes are available on the platform that you can use to simplify your workflow.

Custom mobile apps help you access the ActiveCampaign account from anywhere. This way, you can manage your account not just from a desktop computer but from a mobile phone, too. The integration options available, such as Shopify, WooCommerce, and BigCommerce, will help you improve the conversions on your store with the correct email marketing tactics.

ActiveCampaign also has an AI content generation system. You can use the AI feature if you need to go beyond creative. This way, you can quickly create stunning subject lines and email content hassle-free.


  • Drag and drop email designer
  • Mobile apps
  • Landing pages
  • Forms
  • Excellent customer support


ActiveCampaign is a premium tool. Their pricing starts at $29 a month.


An email marketing service subscription is mandatory to succeed in your online business. Since so many tools are available, you will be confused between these options. However, when starting your first business or blog, you do not need to use an expensive email marketing service.

In this article, we have shown you nine of the cheap email marketing services you can use. Here’s a quick summary. MailerLite and SendPulse are affordable tools with an excellent customer support team. Moosend, Brevo, and Omnisend can help you with better email deliverability. These tools also have an outstanding customer support team.

Cakemail is another excellent option used by thousands of bloggers and businesses. SendGrid, ActiveCampaign, and EmailOctopus are good tools for your email marketing strategy. You can choose based on your budget, preferences, and requirements.

Which cheap email marketing services are you going to try?

Let us know in the comments.

Here are a few articles that will help you improve your business: