Best 9 Email Marketing Services for Businesses and Bloggers
Are you looking for the best email marketing services? If you are, keep reading this article. Here, we will show you the top nine email marketing services you can use to send newsletters to your subscribers!
But before going further, let’s see what to look for in an email marketing service.
What to Look for In an Email Marketing Service?
When you need an email marketing service, consider looking at these factors before choosing one:
- Integrations: By integrating email marketing services with third-party tools and services, you can improve the lead generation/email sending process. Most email marketing services can be integrated with Shopify, Zapier, OptinMonster, etc.
- Features: Most email marketing providers have a dedicated page where they will mention the main features of the tool. Before paying for the service, check out what features they offer.
- Automation: The automation option can help you do more with the email marketing service. Based on the campaign you are running, you can send automated emails without any hassle.
- Pricing: You do not need to spend thousands of dollars every month on the email marketing service. There are so many affordable options available that offer cutting-edge features.
- Customer support: When you need help with the tool, the customer support team needs to be reliable. So, an excellent customer support team with a documentation section would be ideal.
Now you know what to look for in email marketing services. Next, let’s see the top options available in the market.
Best 9 Email Marketing Services
In a nutshell, the best options are:
- AWeber
- ConvertKit
- Brevo
- MailChimp
- Drip
- Mailerlite
- ActiveCampaign
- Campaign Monitor
- SendPulse
Each platform has unique features. Below, we will explain what makes each tool unique. You can pick an option from the list based on your requirements and preferences.
Without any further ado, let’s get into the list.
1. AWeber
When you need a reliable email marketing service, you should check out AWeber. The developers have already bundled many pre-made email templates into the platform. All the email templates are 100% customizable and can be modified according to your preferences. Apart from that, you can also access thousands of stock photos from the dashboard.
You can import images to the email campaign and send emails using this feature. You do not need any extra subscription or pay fees to use the stock images. With an AWeber subscription, you can handle it. AWeber can also be integrated with tools like Facebook, WordPress, PayPal, and Zapier.
The email campaigns will always land in the subscriber’s inbox. AWeber offers better deliverability rates than the competitors. You can get a better open rate since your emails won’t land in the spam folder. You can also use the built-in analytics feature to track the open rates, link clicks, etc.
Features
- Custom email templates
- Stock images
- Detailed stats
- A/B split test
- Better deliverability rates
Pricing
AWeber is a freemium tool. The free version subscription can handle up to 500 email subscribers. The premium plans start at $12.50 a month.
2. ConvertKit
The second option we have for you is ConvertKit. ConvertKit has a unique option to meet and talk with other creators. You can access the creator network once you have signed up on the platform. You can meet new people there and learn new strategies to grow your email list. Since you can create unlimited landing pages with ConvertKit, you can use different pages to generate leads from your website or social media.
You can also add your team members to the network if you work with multiple people. This is an excellent option to share the details with your team members without sharing the master credentials. Each team member can access his or her account, and they will get limited access to the features. The email designing process is also easy.
You can use the pre-made templates in the tool to set up a campaign quickly. All the templates are customizable, and you can modify them according to your liking. Another great feature offered by ConvertKit is advanced reporting. You will understand your campaign’s performance from the dashboard and where to improve.
Features
- Unlimited landing pages
- Audience tagging
- Creator network
- Unlimited team members
- Advanced Reporting
Pricing
ConvertKit is a freemium tool. The free version subscription can store up to 1,000 subscribers. The premium plans start at $9 a month.
3. Brevo
When you need a simple but powerful email marketing platform for your business, you should check out Brevo. Brevo (previously known as Sendinblue) is one of the best tools to simplify your email marketing efforts. Apart from email marketing, you can also deal with SMS and WhatsApp through the platform.
You can also use a live chat widget on your website through Brevo. On top of that, you can also customize a live chatbot, which will help you boost your sales and conversions. The dashboard is user-friendly, and you can handle every campaign you run through the dashboard. There are no complex settings; you will get an idea of what’s happening with the campaigns through the dashboard.
You can also get custom signup forms via the platform. Embedding the signup forms to the website is also easy. All the forms can be customized according to your preferences.
Features
- Live chat
- Landing pages
- WhatsApp campaigns
- Automation
- Integrations
Pricing
Brevo is a freemium tool. The premium plans start at $25 a month.
4. MailChimp
If your main goal is to use a popular email marketing service, check out MailChimp. Hundreds of thousands of bloggers and business owners use MailChimp for their email marketing strategy. The platform has many features, and the major ones we liked are A/B testing, email scheduling, adding custom team members, and so on.
Using the A/B testing feature, you can test different versions of your email campaigns. Trying other layout options and templates will help you find the best-performing email campaigns. This way, you can get more conversion rates without any hassle. Another feature we liked is the email scheduling. You can schedule emails and forget about them based on a specific time and date. MailChimp will consistently deliver the email on time.
You can add team members to the MailChimp account. While you work with a set of people, this feature would be helpful. Apart from that, you can also restrict the rile features based on your preferences.
Features
- Add custom team members
- Excellent customer support
- Restrict access to users
- A/B testing
- Email Scheduling
Pricing
MailChimp is a freemium tool. Their premium subscription starts at $4.59 a month.
5. Drip
If you are running an eCommerce store and need a dedicated solution optimized for online stores, check out Drip. Drip has every feature an online store needs to run perfect campaigns and boost sales. The platform supports 100+ integration options, such as Facebook, Stripe, Shopify, BigCommerce, TrustPilot, Zapier, and so on.
The segmentation feature helps you send targeted emails based on multiple criteria. On top of that, if you are moving from any other email marketing service to Drip, there’s an easy migration process. You can easily import your lists, segments, and workflows to Drip. Since an excellent customer support team is available, you can get help with every task.
The automation feature of Drip will help you improve your email campaigns. Based on custom triggers, you can configure automation, and Drip will deliver the emails to your subscribers. The platform has an easy-to-use dashboard, so you do not need technical knowledge.
Features
- eCommerce optimization
- Integration options
- Excellent support
- Segmentation
- Automation
Pricing
Drip is a premium email marketing service. Their plans start at $39 a month.
6. Mailerlite
If you need an affordable email marketing service, check out Mailerlite. The platform comes with many cutting-edge features you can use to run powerful email marketing campaigns. The automation feature offered by Mailerlite will help you in many situations. Based on custom triggers, you can send emails to a set of people or individuals using the automation feature.
Mailerlite also offers a website builder. If you need to create a website without touching a single line of code, you can use Mailerlite’s website builder. The tool has a drag-and-drop builder. So you can visually see every change you make. The platform is also optimized for eCommerce stores.
If you sell physical or digital products through your online store, you can increase the conversion rate using Mailerlite. The platform integrates seamlessly with eCommerce tools like Shopify, WooCommerce, BigCommerce, and so on. You can also use the product block in the email builder to import your products to the email.
Features
- Website Builder
- Landing pages
- eCommerce optimization
- Email verifier
- RSS campaigns
Pricing
Mailerlite is a freemium tool. For subscribers up to 1,000, you can use the free subscription. Their premium plan starts at $9 monthly, and you can send unlimited monthly emails.
7. ActiveCampaign
If you need an all-in-one tool for all your marketing efforts, you should check the ActiveCampaign tool. The tool has an AI content generator to help you with email campaign generation. AI is getting advanced daily, so this would be one of the best options you can use to create better campaigns seamlessly.
Using the drag-and-drop builder, you can easily design custom campaigns. On the left-hand side, you will see all the elements you can use on the campaign. The right side will show you a live preview of the campaign. To design the campaign, you must only drag and drop elements inside the live preview wizard.
Another notable feature of the platform is the marketing integration option. ActiveCampaign can be integrated with services like Stripe, Slack, YouTube, Facebook, Twilio, etc. You do not need to deal with any coding for the integration. Once you have got the API keys, you can complete the integration.
Features
- Drag and drop email designer
- Mobile apps
- Custom landing pages
- Marketing integrations
- AI content generation
Pricing
ActiveCampaign is a premium email marketing service. Their subscription starts at $29 a month.
8. Campain Monitor
The next one on our list is Campaign Monitor. Campaign Monitor is one of the best and feature-rich email marketing services. So many businesses use this tool to improve their email marketing strategy. The main thing you will love in the Campaign Monitor tool is the broken link checker. When someone sends a newsletter, they might include a link to their website or any specific page.
By default, we cannot tell if our email campaign has a broken link. But with the broken link-checker feature offered by Campaign Monitor, you can automate the link-checking task. The tool will notify you about the situation when you have a broken link in any campaign. This way, you can solve the issue and get the subscribers to your desired link destination.
Campaign Monitor also comes with a segmentation feature. Using this feature, you can segment your subscribers based on location, gender, age group, etc. The segmentation feature will be helpful when sending targeted emails to a specific group.
Features
- Segmentation
- Drag and drop editor
- Excellent customer support
- Third-party integrations
- Broken link checker
Pricing
Campaign Monitor is a premium tool. The subscription starts at $11/month.
9. SendPulse
If you are here for an easy-to-use email marketing service, check out SendPulse. The main feature of SendPulse is the campaign analytics. Once you have started a campaign using the tool, you will get detailed data on its performance. You can see how many clicks you have for individual links, which country got more open rates for the campaign, which devices your subscribers use, and so on.
Their email verifier is another cool feature. If you need to keep your email list clean and reduce spam, use this feature. What email verifier does is it verifies the email address your subscribers put in. So, if you see a strange email address next time, you can clean it using this feature.
Apart from email marketing, SendPulse is also suitable for web push notifications. Using SendPulse, you can send notifications to browsers like Chrome, Firefox, Opera, and Microsoft Edge. The web push notification comes with more configuration options. You can customize the subscription requests, automate the process using RSS feeds, perform A/B testing, etc.
Features
- Drag and drop editor
- Analytics
- Email verifier
- Web push notifications
- SMS campaigns
Pricing
SendPulse is a freemium email marketing tool. With the free version plan, you can store up to 500 subscribers and send up to 15,000 emails monthly. The premium plans start at $6.40 a month.
Conclusion
Invest in an email marketing service to boost your covering rates or reduce your bounce rate. There are several free, freemium, and premium options available you can use to increase the user experience. In our experience, the nine options above would be an ideal fit for everyone.
All the options mentioned in this article are great and have cutting-edge features. Most of the tools are freemium, too. You can test the free version plan, and when you are ready to get more features, upgrade to the premium version.
Which email marketing services are you going to try?
Let us know in the comments!
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